In collaboration with Cameron’s Coffee, one of the fastest-growing specialty coffee brands in the Midwest, Haberman has created a new multi-faceted marketing campaign designed to capture the essence of the brand: authentic, simple, quality and optimistic. It’s great-tasting coffee without fussiness or fanciness.
The hero of the campaign is “Lily,” a Cameron’s Coffee lover beset on all sides by fancy foam flourishes, sky-high plumes of whipped cream, and several shots of sugary syrup. Lily knows the truth: the only way to make bitter coffeehouse blends drinkable is to overload them with sweetness. Cameron’s Coffee requires no such doctoring – it’s always smooth, never bitter.
