Bright Health, a brand new insurance startup that molds plans to fit the way people live, work and play, launches today in Colorado. And that puts Haberman’s work for the Minnesota-led company in the spotlight.
Our goal was to help Bright stand out in an industry that’s traditionally conservative. From the name—Bright, which is simple, original and positive—to the vibrant watercolor visuals, the creative sets the stage for a new story about health care, one that’s brimming with optimism.
The campaign launches November 1, to take advantage of Colorado’s health care exchange open enrollment period. The integrated engagement plan includes radio, print, and out-of-home as well as digital video and display, social, and search targeting households in Denver, Colorado Springs, and Boulder.
Production Partner: Animation Leftchannel
Production Partner: Photography Armour