When Minnesota-based Gold’n Plump® asked us to help introduce their new SHAKERS™ product, we knew we could have some fun.
So we channeled our excitement into the development of the fictional Jimmy Shaker, an oddly enthusiastic fitness guru with an ‘80s retro vibe and a, let’s say, distinct personality. The campaign, spanning digital video, radio, print, social and mobile, features :30s of Jimmy Shaker using his Gold’n Plump SHAKERS-based workout routines to inspire audiences to “get cook’n.”
The creative shines a light on the ease of preparation and range of flavors. And while it relies on a good dose of humor, the campaign also reminds shoppers that at Gold’n Plump, “Good chicken is our mission.”
The SHAKERS line is available in the fresh meat section of regional grocery stores.