Twin Cities supermarket chains Lunds and Byerlys recently merged into one powerhouse brand. Lund Food Holdings, which has owned both chains for nearly two decades, asked Haberman to help launch the newly unified Lunds & Byerlys brand in a big way.
We created “Experience the Goodness,” a campaign that expands on the chains’ 75th anniversary theme of “Growing Together,” (which Haberman also created in 2014). Inspired by some of the brand’s biggest assets—its family of nearly 4,000 employees and its customers—the campaign tells the story of why so many people love shopping at Lunds & Byerlys.
Experience the Goodness features three 30-second TV spots and incorporates social, public relations, geo-targeted banner ads with special offers and specific store callouts, as well as radio. See the TV ads here: