Lorissa’s Kitchen give moms a wholesome, family-friendly snack using the power of premium meat protein and a clean ingredient label. Meat Snacks is a $3 billion category, but traditionally it’s male-focused. And even though moms say they want to make the right choices, they struggle to find snacks that fuel—not just fill—their busy families. Meat snacks just haven’t been on their radar yet.
“The Go-To Snacks for Go Time” is a new national campaign from Haberman that reflect mom’s life back to her and gives her and her family wholesome, harder working snacks when it matters most, from long car trips to all-day youth sports competitions.
The integrated campaign was developed by a female-led production team, all-female client team and female director. Two :15 spots and supporting assets are running across digital and social media channels in 25 markets during late summer and fall 2019.
Notes Lorissa Link, founder of Lorissa’s Kitchen, “This campaign is all about showing moms there’s a go-to snack for go time—one that can fuel them and their families anytime, anywhere with high quality meat protein and simple ingredients.”