Dogs are the best. They make even the most everyday moments awesome. That’s the idea at the heart of Haberman’s new campaign for Stella & Chewy’s, the makers of raw freeze-dried and frozen pet food.
We’re spreading the good word by shining a light on Meal Mixers, a product that can be added to regular dry dog food for extra nutrition and a flavor boost. The videos we created celebrate the many ways dogs turn everyday moments into awesome ones, and how pet parents can return the love with one little scoop of Meal Mixers.
A digital buy will bring the campaign to major regional audiences, with additional regional + national support through search, social, a contest and influencer outreach.