Bright Health

Opening doors in an emerging market

Health insurance should be simple and affordable, and care should be personalized. That’s the idea behind Bright Health. The startup’s founders asked us to help them get ready for—and stand out in—their first market, Colorado. We did that and a lot more, creating the name, identity and fully integrated campaign—all celebrating the brand’s optimism—while also supporting their business strategy, launch logistics and PR.

The Work