Celebrating an all-American brand
Family-owned for more than a century, JOLLY TIME is the oldest branded popcorn company in the country. But they have no plans to slow down—and with new products popping up all the time, our job meant keeping the momentum going. With digital storytelling, buzzworthy campaigns, content marketing and PR, we bridged the past, present and future to raise JOLLY TIME’s profile in a crowded snack market.
Brand Anniversary Campaign + Website
It’s not every day you turn 100. We helped JOLLY TIME celebrate in a big way—with a new website, virtual museum and PR blitz.
PR, Social + Product Launches
Our storytelling for JOLLY TIME runs the gamut, from driving online traffic with branded social content, to developing a diverse digital ecosystem, to securing high-profile media coverage for the brand and its products.
“Movie Night Makeover: Healthy Swaps for Soda, Pizza, Popcorn and More”
Haberman orchestrated the Kernels of Kindness campaign, recognizing everyday people doing good things in their communities. The feel-good stories reinforce JOLLY TIME’s all-American heritage and values.
JOLLY TIME’s Unplug. Pop. Connect. campaign invited families to take a pledge to put down their devices and start having more fun together, ideally around a big bowl of popcorn.