Just BARE Chicken
Engaging the mindful eater
Just BARE is just chicken. No hormones, no preservatives, no nothing. When the brand was new, it was our job to create demand for it. We did that by telling a simple story about goodness, appealing to mindful eaters who care about the food on their plate. As Just BARE has grown (by leaps and bounds), we’ve continued to evolve the core story to bolster engagement, drive sales and elevate the brand in the minds of loyalists and newcomers alike.