Just BARE Chicken
Engaging the mindful eater
Just BARE is just chicken. No antibiotics, no added hormones, no nothing. But as these attributes became a price of entry — versus a true differentiator — it was our job to create demand in new and different ways. We did that by telling a simple story about goodness, appealing to mindful eaters who care about the food on their plate. As Just BARE has grown (by leaps and bounds), we’ve continued to evolve the core story to bolster engagement, drive sales and elevate the brand in the minds of loyalists and newcomers alike.