Lunds & Byerlys
Rekindling the love for a familiar brand
When supermarket banners Lunds and Byerlys merged, they asked us for help launching their newly unified brand in a big way. We created “Experience the Goodness,” a campaign inspired by the client’s biggest asset—its family of nearly 4,000 employees. Spanning TV, radio, digital, social and PR, the campaign tells a new story for brands that have been familiar faces in Minnesota for 75 years.