Overview

Responsibilities

• Developing integrated media solutions throughout the entire strategic planning, buying and implementation process
  • Managing media budgets, drafting and revising media schedules and insertion orders
  • Evaluating, negotiating and purchasing media
  • Campaign trafficking
  • Building client-facing campaign reports with full campaign analysis
• Working closely with a kick-ass creative team to guide campaign and asset development, optimize on the fly, and help sync media and creative to generate great client results
• Collaborating with internal and client teams on marketing approach work including audience identification, analyzing audience data to inform targeting and helping to prioritize geographies and retailers to support
• Identifying multiple ways to invest marketing budgets in media, backed by strong rationale for how and why each media vehicle is used
• Actively seeking and implementing test and learn opportunities
• Aligning internal and client team on KPI’s prior to activation
• Implementing campaigns on self-serve platforms
• Reporting on and drawing insights from program results (focusing on agreed upon KPI’s) and ensuring dialogue with client and internal teams on informed strategic implications
• Researching and implementing new techniques and technologies that are relevant for clients’ media strategies
• Building relationships with specific media partners to drive innovation in areas of personal passion and expertise, within an overall Haberman media team approach
• Educating internal teams and clients about media trends and opportunities

Experience

Skills Required:

• 6–8 years of media planning, buying and agency environment experience
• Exceptional analytics skills, especially in knowing how to translate media data into brand/business performance insights and so-what action recommendations
• Experience with syndicated data tools (e.g., MRI/Simmons)
• Track record improving return on client media investments for $2M+ budgets
• Fluency in all digital channels with especially deep expertise either in more upper funnel brand awareness channels like programmatic video and social, or in more mid/lower funnel search and social performance marketing
• Comfortable diving into the platforms to find optimizations/improvement opportunities and to bring new insights into reports and planning sessions: Google Analytics, the full Google stack, familiarity with Meta best practices/brilliant basics while knowing how to push beyond
• Ability to assess and recommend a full range of first through 3^rd party data sets and test into the best mix for the specific client goals and KPI’s
• Track record packaging media data in such a way that brings true business insights to clients that drives effectiveness and efficiency gains – not just media KPI’s
• Client-facing experience and comfort with presenting
• Exceptional writing, organizational and time management skills

Nice to have:

• Some experimentation/working experience with CTV
• Experience with setting up A/B or multivariate testing to generate clear outcomes and learning that drives continuous improvement in key variables (audience, channel, geography, content/creative/message, etc.)
• Familiarity with leading CDP’s and primary use cases for CPG, Financial Services or Healthcare
• Comfort with the evolving martech/adtech stack and desire to learn fast how to best test and leverage automation and other tools
• Experience with competitive spend tools
• Experience with CPG, Financial Services or Healthcare categories

Characteristics of Modern Storytellers

• Our mission speaks to you: To tell the stories of pioneers making a difference in the world.
• “Whatever it takes” is just how you roll. That’s how Haberman gets world-changing results for our clients.
• You’re curious. As in, late night, all day, one more page, one more link, keep asking questions curious.
• You’re a natural born, career-honed, supernaturally blessed, idea weaving communicator.
• You’re brave. You will walk out with a rock and a sling. You will face the blank canvas. Grinning.
• You’re OK with being vulnerable. You’re OK asking for help. You’re willing to trust a team member.
• You either never had an ego or you had it surgically removed. Collaboration is as natural as breathing.
• You assume positive intentions. Gotta problem? No prob. Get past it. Address it in 48 hours, if not sooner.
• When you hear the word “creative,” your immediate response is, “Aren’t we all?” No. Boxes. Here.

To apply, please send a resume and cover letter detailing why you feel you’re a fit for this position to careers@modernstorytellers.com. Please include “Senior Media Planner” and your name in the email subject line. No calls, please.

Haberman is an Equal Opportunity Employer.