Expanding A Vibrant Brand Story: Live Life Positive

July 2018

When people live life positive, they set into motion what Navitas calls the super effect—a chain reaction of positivity that slowly but surely affects everyone they meet. This idea comes to life in the new campaign Haberman launched for Navitas Organics, an industry pioneer that provides super-simple, super-nutritious superfoods that gives their customers amazing benefits for both the mind and body. The multi-channel campaign welcomes newcomers to the brand with lively, engaging demonstrations of the super effect in action. Showing how a single scoop, bite or handful of Navitas superfoods can bring positivity into the lives of Navitas fans and people around them.

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