Haberman goes big for Sumo Citrus

January 2019

The mandarin oranges that California-based Sumo Citrus grows are an uncommonly sweet and delicious fruit only available for a few months every year. To increase awareness, drive sales and support retailers in the tight sales window, Haberman developed and launched the brand’s first consumer campaign. The campaign integrated digital advertising, paid search, paid social, influencer marketing, point-of-sale merchandise displays and retailer support. Haberman also built a new website for Sumo Citrus and conducted national PR outreach, all under the theme “Some Gifts Grow On Trees.”


Promotional Poster

Paid Social


Media Kit



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