Jeff Berg Joins Haberman as Creative Director

February 2015

Haberman has brought Jeff Berg on board as creative director, from Target, where he was also creative director. Berg was previously in a similar position at Olson, Minneapolis.

“It’s not often your personal and professional missions can align — but at Haberman, I work with people who are making a difference in the world every day. How could I say no to that?” said Berg. “This agency has always been ahead of the curve and not just because of its mission—this shop firmly believes in creative exploration. I’m looking forward to finding new, electrifying ways to tell our clients’ pioneering stories.”

“Haberman helps its clients creatively connect and engage their audiences through storytelling — a philosophy that defines our organizational structure and our work,” said Fred Haberman, founder, Haberman. “Jeff’s natural leadership abilities, values and deep insights into business strategy really set him apart.”

Haberman is a creative connection and engagement agency with a clearly defined mission — to tell the stories of pioneers who are making a difference in the world. Storytelling unites our work — from strategic planning to creative execution — across all channels including branding, advertising, public relations, digital and interactive, social media and grassroots engagement. We specialize in helping pioneers in a variety of industries, including food, health and technology. As modern storytellers, Haberman helps organizations generate revenue, inspire engagement and drive positive social change.Jeff_Berg_72dpi

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