Haberman’s new campaign for Just BARE Chicken is in the spotlight, thanks to the Egotist. The campaign’s all about getting the word out that Just BARE is an essential part of “Living a Lean & Clean” lifestyle. It stars food and fitness blogger Monique Volz (of Ambitious Kitchen) in a series of videos promoting the protein power of healthy chicken. Along with the videos, the campaign—running in Minneapolis/St. Paul, Des Moines and St. Louis—spans digital, social and a partnership with Lifetime Fitness.