Lundberg: Creating a sense of community during a pandemic

March 2021

Adapting and shifting toward an efficient and remote creative process has been an ongoing and important opportunity for us this past year. With shareable and delicious organic foods like Lundberg Rice Cake Minis, safely and responsibly creating a sense of community virtually was key to the success of their recent campaign, Mini Moments. These animated 15-second spots highlight a commitment to finding unique ways to adapt our process and feature compelling storytelling while also delivering important brand messages on behalf of our client. An amazing team of Haberman storytellers, along with our friends at Lundberg, hit the sweet spot of virtual collaboration when tasked with a project that would allow them to give the feeling of in-person goodness, without having to gather at a shoot with talent. 

Haberman Design Lead, Jennifer Trotter, started by illustrating her concepts into a storyboard by hand that was later brought into photoshop for illustrating. Teamwork, receptiveness, and creativity all come to fruition in projects like this, where as an agency we can positively contribute to the organic movement and stay safe doing it.

Time to Vote! Haberman Women Celebrating Those Who Have Personally Made A Difference