Quit Partner is launching a new campaign to bring awareness and empathy to the challenges of quitting nicotine and the free resources it offers to help Minnesotans quit smoking, vaping and chewing commercial tobacco.

With input from community partners, we helped create an integrated campaign titled “Keep Quitting,” showcasing three individual quit stories and a diverse cast representative of disproportionately affected communities. The scenes show both the honest truth of how hard it can be to quit, as well as the strength and resolve of those on this journey – and how quit support can help.

Quitting is a process. Because of the addictive nature of nicotine, it can take multiple tries for a quit to stick. Quit Partner offers free coaching, medication like patches, gum and lozenges, and other helpful tools that can double Minnesotans’ chances of quitting for good.