Sumo Citrus in the spotlight

May 2019

As part of Sumo Citrus’ integrated campaign — from shopper marketing to social to publications and influencers. Haberman helped bring them into the spotlight during the fruit’s critical four-month in season timeframe which became a social phenomenon. Coverage was earned by Refinery29, Pop Sugar, Cooking Light, Thrillist, delish, Better Homes & Gardens, Well + Good among others and was also named a top trend by Pinterest for May 2019.



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