Taking a beloved brand mainstream

Annie’s hasn’t always been a household name. When we started working with them, our job was to help the company connect with a wider audience. We created a story about “better-for-you comfort food” and brought it to life in everything from media relations to cause-marketing efforts. Along the way, we helped increase brand valuation, ultimately positioning Annie’s for a hugely successful IPO process and setting them up for a future sale, and transforming them into a brand beloved by organic and mainstream consumers alike.

The Work

Experiential Marketing + Product Launch

We launched Annie’s new all-natural frozen pizza products with prominent national media placements and promotional appearances, using a mobile pizza kitchen and a real, growing herb garden.

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PR + Media Relations

Our PR strategy relied on messaging geared for a broad audience, combined with product introductions in mainstream media.


PR campaign generated millions of gross media impressions.

Cause Marketing

With Root 4 Kids, we got nearly half a million kids digging and planting fresh vegetables.