Opening doors in an emerging market
Health insurance should be simple and affordable, and care should be personalized. That’s the idea behind Bright Health. The startup’s founders asked us to help them get ready for—and stand out in—their first market, Colorado. We did that and a lot more, creating the name, identity and fully integrated campaign—all celebrating the brand’s optimism—while also supporting their business strategy, launch logistics and PR.
Helped secure one of the largest Series A funding rounds in Minnesota history
Surpassed enrollment goal by 20% in its first year in operation
Generated over 98,000,000 impressions during the three-month campaign