ClearWay Minnesota

Shifting public perceptions on the continued dangers of tobacco

ClearWay Minnesota partnered with Haberman to develop the “See What You’ve Been Missing” campaign to help make sure constituents throughout the state know the continued impact of tobacco we’re all facing, whether you’re a smoker or not. Media spans all corners of the state in order to ensure we reach all Minnesotans, with a heavier emphasis on digital targeting to more effectively and efficiently engaged with people who are on the fence when it comes to seeing tobacco as a priority issue worthy of legislative change.

The Work



Surpassed impressions goal by 19.2 million through added value placements