Growing a community of brand believers
How do you make lettuce lovable? That was the question for Earthbound Farm, the company that pioneered packaged salads 30 years ago. Our answer? Let’s make it the star of a feel-good story about the power of healthy food. Let’s give this brand a personality our core audience can relate to. We called it We Grow Happy, and we brought the story to life across channels to build a community, drive awareness and boost sales.
We focused on digital storytelling in the form of content marketing. In the span of a couple years, we created a mountain of original content to give Earthbound Farm a relatable personality, a reason for consumers to make a meaningful connection to the brand.
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