Lunds & Byerlys

Rekindling the love for a familiar brand

When supermarket banners Lunds and Byerlys merged, they asked us for help launching their newly unified brand in a big way. We created “Lunds & Byerlys & You,” a campaign inspired by the client’s biggest asset—its family of nearly 4,000 employees. Spanning TV, radio, digital, social and PR, the campaign told a new story for brands that have been familiar faces in Minnesota for 75 years.

The Work