Charming consumers with wholesome sweetness

For mindful eaters with a sweet tooth, there’s Wholesome. To help these good-food pioneers boost awareness and engagement, Haberman crafts campaigns that celebrate the goodness of real, organic, Fair Trade ingredients, paired with life’s most delicious moments. From experiential event marketing to artsy print ads to high-profile media hits, we invite conscious consumers to see real food in a new (sweeter!) light.

The Work

Public Relations

To connect the brand to a wider audience and elevate Wholesome during the all-important holiday baking season, we made sure to get the media's attention (especially national, mainstream outlets).

Product Promotions

Wholesome’s making its way to the candy aisle, too—so we’re spreading the word online and in real life with family-friendly events featuring plenty of product samples to go ‘round.