Agency News

‘Life Math’ highlights Affinity Plus’ financial benefits for Gen Z, Millennials

August 2022

Thank you to MediaPost for featuring our latest campaign work on behalf of our client Affinity Plus Credit Union. As the first agency of record for the Minnesota-based mission-driven personal finance leader, we’re helping to expand audience reach and drive membership growth for Affinity Plus.

The integrated brand campaign, “Life Math,” connects common life events with the financial services people need to tackle them. The television, radio, digital, and out-of-home campaign is designed to reach Millennial and Gen Z prospective members who may not be familiar with the benefits of a credit union relationship.

Check out the MediaPost article here.


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