What We Do

Helping mission-driven companies grow

We know what it takes for a brand at any stage to launch, grow and evolve, thanks to our strategic business acumen and entrepreneurial experience. We know the playbook. And, we’ve added a few pages of our own along the way.

Strategy

The foundation and plan to improve performance through more effective storytelling

  • Business insights & thought leadership
  • Marketing opportunity roadmap with quantified investment priorities
  • Research Design, execution, insight reporting (Ethnographic, qualitative, quantitative, social)
  • Mission / vision / values
  • Brand positioning, architecture translated to Storytelling Platform Audiences & stakeholders segmentation & activation planing
  • User-journey mapping
  • Performance reporting & insights to align stakeholders around investment priorities

Creative

Effective storytelling to grow sales today and build the brand over time

  • Naming, design & identity development
  • Website design & development
  • Brand articulation & collateral
  • Rapid message & creative expression testing / refinement
  • Campaign platform & execution
  • Social and test content & execution
  • Responsive media production
  • Content strategy

Public Relations

Generating earned coverage through impossible-to-ignore stories

  • Thought leadership strategy & execution
  • Business, executive, brand & product visibility
  • Events & experiential
  • Impact analysis & reporting
  • Influencer execution / partner management
  • Cause programs

Media, Measurement & Analytics

De-risking investments and driving growth by testing, learning and proving impact

  • Paid, owned, earned integrated connections & communications planning
  • Buying, optimization, measurement across all channels, consumer & retailer: social, programmatic (display, OLV, CTV / OTT, audio, DOOH), search, out-of-home, audio / radio, video / TV, in-store, retailer media, couponing / price promotion
  • Influencer investment strategy & mix
  • Market-level test design, execution & analysis to support scale recommendations
  • Test & learn roadmaps, analytics and measurement
  • Performance & value measurement
  • Dashboard development & maintenance
  • Predictive modeling & performance forecasting
  • B2B & B2C planning & buying
  • National, local, regional, & location-based targeting
  • Sales activation & performance marketing
  • Brand building & multi-year planning
  • Media partnerships, sponsorships & content integrations
  • Experiential & event media

Our Perspective

What we’ve been seeing, thinking about and debating lately.

Read Our Perspective
Photo of Kim Wildermuth

If you’d like to collaborate, contact Kim Wildermuth.

Photo of Vanessa Lee

For employment opportunities, contact Vanessa Lee.

Contact Us

For career opportunities, email:
careers@modernstorytellers.com