Agency News

A new campaign capturing the essence of the Cameron’s Coffee brand

December 2022

In collaboration with Cameron’s Coffee, one of the fastest-growing specialty coffee brands in the Midwest, we’ve created a new multi-faceted marketing campaign designed to capture the essence of the brand: authentic, simple, quality and optimistic. It’s great-tasting coffee without fussiness or fanciness.

The hero of the campaign is “Lily,” a Cameron’s Coffee lover beset on all sides by fancy foam flourishes, sky-high plumes of whipped cream, and several shots of sugary syrup. Lily knows the truth: the only way to make bitter coffee house blends drinkable is to overload them with sweetness. Cameron’s Coffee requires no such doctoring – it’s always smooth, never bitter.

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