Agency News

Why the Minnesota Department of Health took its anti-vaping campaign in a very uncool direction

April 2023

Norm may be uncool, but partnering with the Minnesota Department of Health to develop this awkward, funny, fresh campaign definitely wasn’t.

Our Creative Group Lead + Design Director,  Zach Keenan, described our dorky, entertaining approach to helping youth have tough conversations with their friends about vaping. The “1-833-HEY-NORM” campaign encourages teens to call or text Norm to get advice about how to start the “vape talk” with peers, and delivers helpful stats along the way.

Thank you Eric Berger and @PRWeek for sharing the story of how “Hey Norm” came to life.

Click here to read the full PR Week article.

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