As 2026 begins, we’re entering a Participation Era, where purpose is defined by how brands bring people together and create real shared impact. Rising loneliness, eroding trust in institutions, and rapid advances in technology are reshaping what people expect from organizations and the leaders behind them. The focus is shifting toward the active ways brands bring people together and make a meaningful impact in the world.

In partnership with our friends at the Purpose Collaborative, Haberman CEO Fred Haberman shared his perspective on where purpose is headed next, and why the brands that matter most in the future will be those that create genuine connection, belonging, and shared impact.

Click here to read the full Fast Company article.