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Launching the Minnesota Department of Health: Youth Content Creation Coalition (YCCC)

Anyone who has gone through their teenage years knows when it comes to teen health, the most ineffective way to reach and support them is through patronizing, top-down education. Our work with the Minnesota Department of Health is pioneering a peer-to-peer content model that connects with teens without preaching to them.

The Youth Content Creator Coalition (YCCC) is an amazing new system. We provide the facts, teens create the content. Through social channel amplification, we are reaching Minnesota youth across the state and raising awareness about public health with facts teens care about most.

The content is creative, authentic, informative and (most importantly) driving awareness for the next generation of Minnesota public health advocates. Take a look below at a recent video from one of our creators, Haaraa. For information on the program visit aroomtobreathe.org/publichealth and stay tuned for more results and insights.