Dogs have the wonderful ability to turn everyday moments into awesome ones, which is at the heart of our work for Stella & Chewy’s. Our partnership with them ranged from cause program development to surprise & delight moments and various product campaigns, including one for Premium Raw Coated Kibble, a new category within their portfolio. We leveraged audience insights (the drivers behind why/how pet parents initially choose or switch their pet’s food) to create a consumer journey map that in turn informed a tailored engagement strategy. The campaign — brought to life in videos and supported by search, social and influencer outreach — featured relatable, lovable moments of pet parents going above and beyond for their dogs, including making their mealtime awesome with Stella & Chewy’s.