Our marketing efforts for Solid Gold focused on upper-funnel strategies to reach their priority audience to increase awareness and household penetration. At the foundation level, we developed a map to better capture the consumer journey and prioritize marketing strategies, tactics, and spend. With plasma as its key ingredient, the NutrientBoost™ product line allowed us to align the brand with innovation and high quality ingredients, and position Solid Gold as a leading authority on optimal gut health in cats and dogs.