Active
for Life
Brand Strategy | Creative
YuMOVE, a UK Pet Parent Favorite, came to Haberman to replicate that success in the U.S. through storytelling and creative development as part of their introduction in this new market. The brand needed to be translated to speak to American dog enthusiasts. Through a deep data-driven dive, we created a new audience persona, developed U.S brand positioning and a bold storytelling platform.
#1 Joint Supplement in the UK
YuMOVE is officially recognized as the UK's number-one joint supplement for both dogs and cats.
Rapid US Expansion
We helped the brand launch in the United States, driving awareness and securing major retail and online distribution channels (such as Amazon, Chewy), significantly multiplying global sales volume.
Haberman is a Proud Member of the Pet Sustainability Coalition
