A GROUNDBREAKING
INITIATIVE

Content Development | Media Planning, Buying & Measurement

Haberman collaborated with the Minnesota Department of Health to build a repeatable model for a paid coalition of youth advocates who translate critical public health topics into culturally relevant social content for peer-to-peer education; inspiring a healthier, more informed generation of Minnesotans.

 

The initiative successful navigated legal requirements and dismantled key barriers to youth advocacy work. This pioneering framework now serves as a blueprint for elevating authentic young voices, building peer trust and sparking meaningful public health conversations.

95%+ of Youth Reached

Far surpassed campaign goals by reaching 95%+ of youth in Minnesota

50K Website Visits

Drove youth to educational online resources

70 Videos

Each new wave of content drew higher engagement

“I was receiving feedback from my peers at school — people that I hadn't even met before, who were seeing my content on their feeds. Now I have trust with my peers in the field of public health.”

Cecilia M.