Since 2020, Haberman has partnered with Cameron’s Coffee to evolve its platform, Always Smooth, Never Bitter., and bring the brand’s signature smoothness to more U.S. households. Through integrated strategy, creative, media, and influencer efforts, Cameron’s has steadily expanded awareness and loyalty—culminating in the 2024 launch of the Chief Bean Officer campaign.

Following the campaign’s debut, baseline velocity in key Midwest markets grew over 10x, without major distribution shifts or product innovation. Years of brand and media groundwork, paired with a refreshed campaign, turned Cameron’s from a regional favorite into a rising national brand with momentum that continues to climb.