Championing
inclusivity and
achievement
Public Relations | Campaign Creative | Thought Leadership
To champion inclusivity and achievement on a global stage, Haberman developed “Calling All Champions” – a powerful, unifying creative platform designed to create widespread awareness and inspire action for the 2026 Special Olympics USA Games. This rallying cry, launched to broad stakeholder excitement, anchored all communications for the games – from extensive partner activations with Jersey Mike’s and other key sponsors to driving people to volunteer, spectate, and join the Inclusion Revolution.
22.3B+ Earned Impressions
More than 22.3 billion earned media impressions
Local + National Coverage
Feature interviews with the CEO, local athlete storytelling, partner announcements and key news moments tied to campaign milestones
2M+ Value-In-Kind Reach
Paid impressions for the One Year Out “Cheer like a Champion”, further amplified by state programs, partners and ambassadors.
