Overview

Responsibilities

• Collaborate with Haberman media planners to develop results oriented strategies for biddable platforms,with a focus on the programmatic marketplace
• Flawlessly activate investments built out across biddable environments, with a primary focus on programmatic
• Manage, optimize, and report on multiple biddable investments at once, with expertise across video, audio, digital out-of-home, native, retailer, and emerging programmatic opportunities
• Optimize & refine Haberman’s differentiated approach to audience & data strategy application across all biddable platforms
• Comprehensive understanding of programmatic buying methods and best utilization strategy, including but not limited to open auction, PMP, and PG
• Become the Haberman expert on video inventory available programmatically, understanding strategically the best options for different marketing objectives and tradeoffs in cost and measurement across YouTube, CTV, OLV, OOH, etc
• Master and continuously learn, apply, and coach the full capabilities available through The Trade Desk, especially regarding audiences, measurement, format, and platform inventory options
• Set the right budgets, delivery, and conversion goals across advertisers and marketing objectives spanning CPG, financial services, and healthcare
• Collaborate with team to build measurement & optimization plan based on sales outcomes and media metric leading indicators of success
• Meet or exceed KPIs that are set with planners and clients in the collaborative planning process
• Quickly address and escalate when necessary media performance barriers, when needed to ensure a strong return on the client’s investment
• Manage and coach team to deliver best-in-class results, an accelerator of next-generation solutions, and the go-to agency for betas
• Lead relationships with buying platform partners such as The Trade Desk, Google, and potentially Meta, ensuring Haberman and its clients benefit from the best pricing, training, and support

Experience

• BA/BS
• Minimum 5 years in industry, 3+ years with programmatic focus
• Experience across full loop inclusive of planning, implementation, optimization, reporting, and insights
• At least one year’s current experience in The Trade Desk managing across all channels including video and display with bonus points for native, audio, and DOOH
• Data strategy experience testing across 1st and 3rd party data
• Experience with a myriad of measurement solutions for sales and brand uplift in CPG
• Always asking for the extra set of eyes/passion for a top-notch QA process
• Highly proficient in Excel
• Can manage and prioritize multiple campaigns for different types of clients at the same time
• Strong interpersonal communication skills in person and virtually
• Proactive in catching issues and creating solutions before they escalate
• A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline
• Highly organized and detail-oriented professional
• A collaborative individual who can work in a team and independently
• Bonus for Google Analytics and SEM experience
• Bonus points for Google Analytics or other platform certifications

Characteristics of Modern Storytellers

• Our mission speaks to you: To tell the stories of pioneers making a difference in the world.
• “Whatever it takes” is just how you roll. That’s how Haberman gets world-changing results for our clients.
• You’re curious. As in, late night, all day, one more page, one more link, keep asking questions curious.
• You’re a natural born, career-honed, supernaturally blessed, idea weaving communicator.
• You’re brave. You will walk out with a rock and a sling. You will face the blank canvas. Grinning.
• You’re OK with being vulnerable. You’re OK asking for help. You’re willing to trust a team member.
• You either never had an ego or you had it surgically removed. Collaboration is as natural as breathing.
• You assume positive intentions. Gotta problem? No prob. Get past it. Address it in 48 hours, if not sooner.
• When you hear the word “creative,” your immediate response is, “Aren’t we all?” No. Boxes. Here.

To apply, please send a resume and cover letter detailing why you feel you’re a fit for this position to careers@modernstorytellers.com. Please include “Buying Supervisor, Biddable Paid Media” and your name in the email subject line. No calls, please.

Haberman is an Equal Opportunity Employer.