Overview

Responsibilities

Expertise

• Develop PR + influencer strategies, tactics, content and timing as standalone documents or part of overall plans.
• Proactively pitch media with stories and reactively respond to media inquiries.
• Maintain existing, and establish, new relationships with media.
• Work with influencers to craft meaningful content and stories for clients, negotiate fair paid opportunities and coordinate influencer asset needs with broader Haberman team.
• Monitor and activate social media trends relative to PR opportunities and coordinate/create content relevant for PR and social media purposes.
• Coordinate interviews, desk-sides, media tours, etc. with client spokespeople and attend/participate in those activities when client support is needed.
• Integrate and help ensure smart and seamless coordination between PR/Influencer and other integrated work we’re producing on behalf of clients.
• Conceive, write and edit an array of communications materials, including news releases, collateral materials, pitches, speeches, presentations and blog posts. Know, and demonstrate, that different vehicles require different writing styles.
• Develop effective media lists, including research to supplement media database outputs.
• Prepare media training guides, conduct or support in media training sessions as appropriate, train clients around key message delivery, etc.
• Set up and monitor media outlets and use digital analytics tools; generate results reports and extrapolate recommendations from the data.
• Build rapport and, in some PR-focused instances, serve as primary client contact, including leading client meetings and being clients’ primary hub for project and campaign deliverables and details.
• Demonstrate depth of understanding of clients’ businesses, identify organic PR business opportunities, and bring forth new and relevant ideas for advancing business/marketing objectives.

Client relations

• Demonstrate expertise and smart strategic thinking with clients.
• Field questions and lead presentations and conversations relative to client work.
• Proactively educate client teams on public relations and influencer trends and processes.

Experience

• 6+ years of media and influencer relations experience
• Established relationships with media across all mediums (print, broadcast, online, etc.).
• Successful track record of securing coverage on PR accounts and media relations campaigns.
• Stellar writing skills.
• Experience with online media databases and influencer search or management tools (preferred).
• Tremendously organized with outstanding time management skills.

Characteristics of Modern Storytellers

• Our mission speaks to you: To tell the stories of pioneers making a difference in the world.
• “Whatever it takes” is just how you roll. That’s how Haberman gets world-changing results for our clients.
• You’re curious. As in, late night, all day, one more page, one more link, keep asking questions curious.
• You’re a natural born, career-honed, supernaturally blessed, idea weaving communicator.
• You’re brave. You will walk out with a rock and a sling. You will face the blank canvas. Grinning.
• You’re OK with being vulnerable. You’re OK asking for help. You’re willing to trust a team member.
• You either never had an ego or you had it surgically removed. Collaboration is as natural as breathing.
• You assume positive intentions. Gotta problem? No prob. Get past it. Address it in 48 hours, if not sooner.
• When you hear the word “creative,” your immediate response is, “Aren’t we all?” No. Boxes. Here.

To apply, please send a resume and cover letter detailing why you feel you’re a fit for this position to careers@modernstorytellers.com. Please include “Sr. PR Strategist” and your name in the email subject line. No calls, please.

Haberman is an Equal Opportunity Employer.