Our Perspective

Co-founder Sarah Haberman shares her perspective on the importance of passion projects

May 2023 — Sarah Haberman

At a Glance

  • A passion project program is rewarding for both employees and employers. In today’s modern workplace it is imperative for businesses to support employee enrichment within the company, but also in their personal lives.
  • We have seen the benefits first-hand. By offering employees a $1,000 grant and paid time off to explore a passion, we have seen personal and professional growth of employees, but also a strengthening of culture and connectedness within the agency.
  • When starting your own Passion Project program, plan accordingly. It’s important to consider factors like budget, eligibility and approval process before launching your initiative.

Here at Haberman we have a non-traditional marketing agency approach. That said, we do not only believe in telling the stories of pioneers but we also believe in giving our employees the opportunity to tell their own stories. After a year of employment at Haberman, employees are encouraged to take pride in their passion projects outside of work. Passion Projects are beneficial for employees because it can support their well-being and mental health by allowing them to be multi-dimensional beings and explore their interests. These projects exemplify experiential learning, which is vital in professional development and building culture. 

Most recently, Jeff Berg, a creative director + partner at Haberman, took advantage of this opportunity by allowing the agency to support his passion of running with his project called “The Pickle Juice Project”. His documentary film is all about capturing the human experience of midwest trail-runners. 

We are excited to see what our staff is passionate about outside of the workplace, and we are even more thrilled to support the visions for their lives.

Read the full article in Fast Company


Director Co-founder and managing partner of Haberman

Sarah serves as the heart and soul of the agency, leading DEI and culture-building initiatives.  Out of the office, you will find her in a pasture facilitating equine experiential learning activities or in her community leading breathwork sessions for adventurous souls.

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