For Sunny, everything starts with mission. That’s what first drew her to Haberman, the chance to tell the stories of pioneers making a difference in the world. After two decades in advertising, she didn’t want to just be a marketer and work at any agency. She wanted to connect with people and organizations that stand for something bigger.
As Director of Partnership Development, she builds relationships by listening and not just to what’s being said aloud. For Sunny, it’s often just as important to realize what isn’t being said. Uncovering and clarifying core long-term objectives can help reframe a conversation and set priorities.
Once she knows what success looks like, Sunny identifies the storytelling components that are truly important for reaching these objectives. Brand strategy or positioning work could lead to a new brand identity or an integrated campaign driven by the right mix of earned, owned and paid media.
She sums up a new partnership opportunity by saying, “At Haberman, we have a vested interest in helping our clients succeed. We’re always asking, how can we build your brand? The business experience we bring to the table means we can help both entrepreneurs and established organizations do good in the world.” Sunny is tireless in helping brands find the right path forward to achieve marketing success.
Outside the office, Sunny enjoys spending time with her husband and two sons with as much time as possible on Lake Minnetonka. She’s a self-described social coordinator and loves entertaining. If you get her reminiscing, you might just hear about the 53-inch muskie she caught as a teenager, an accomplishment that earned a photo appearance in In-Fisherman magazine and the distinction of being named the 1999 Muskie Sportsman of the Year.
Sunny earned a B.A. in Biology from Hollins University in Virginia, where she rode on the school’s award-winning equestrian team.