What We Do

Helping mission-driven companies grow

We know what it takes for a brand at any stage to launch, grow and evolve, thanks to our strategic business acumen and entrepreneurial experience. We know the playbook. And, we’ve added a few pages of our own along the way.

Strategy

  • Brand architecture and positioning
  • Audience sizing and understanding
  • Research
  • Storytelling platform and key message development
  • Audience testing and journey mapping
  • Audits to inform opportunities across paid/owned/earned

Branding

  • Naming
  • Logo and visual identity

Design

  • Packaging
  • Collateral
  • In-store
  • Digital design
  • Sales support and events

Paid Media, Traditional and Digital

  • Strategy, development and production of full-funnel advertising campaigns across all media
  • Always-on social and search
  • Communications planning
  • Negotiating, buying, implementation, reporting, vendor management, testing and optimization for digital, non-digital and in-store channels

Public Relations

  • Strategy
  • Business, executive, brand and product visibility
  • Thought leadership
  • Events and experiential

Influencer Relations

  • Strategy, partnerships, and program development and management

Owned Media

  • Strategy, content strategy and calendar
  • Asset concepting and production
  • Community management
  • Email strategy, design and asset creation
  • Mobile-first web design and development
  • E-commerce strategy
  • SEO/SEM

Measurement + Analytics

  • Measurement strategy and analytics support
  • Dashboard development and maintenance
  • Market-level test design and execution
  • Reporting and insights

ESG

  • Strategy to prioritize opportunities based on consumer risk and reward
  • Communications testing to translate investments into consumer demand and preference

Contact Us

If you’d like to collaborate,
contact Sunny Fenton.

Photo of Sunny Fenton