Bancroft Arnesen Expedition
Inspiring the world to
Strategic Planning | Organizational Development | Mission + Vision | Public Relations | Sponsor Relations | Cause Program
In 1998, Ann Bancroft asked Fred and Sarah Haberman to publicize her attempt to be the first woman to ski across Antarctica.
In the weeks leading up to the journey, during the expedition itself and afterwards, publicity generated by Haberman generated more than 14 million hits and 2.1 billion worldwide media impressions. Three million school children from 48 countries followed Ann Bancroft and Liv Arnesen as they crossed the continent.
“To inspire and promote the achievement of dreams.”
The mission of the Bancroft Arnesen Expedition
From organizational development to global movement. When former schoolteachers Ann Bancroft and Liv Arnesen decided to pursue their childhood dreams of skiing across Antarctica, Haberman helped set the course and guided the story as it grew worldwide. Early organizational development work included hiring staff, developing the expedition’s mission and assisting with the business plan. A story of historic proportions emerged.
Simultaneously, Haberman launched a mammoth publicity campaign, developing media sponsorships and editorial partnerships with the Associated Press and CNN. In addition, we secured a corporate sponsorship with Volvo Cars of North America, which later became a long-term client partner for Haberman. The Today Show (NBC), NBC Nightly News, The Early Show (CBS), BBC, USA Today, Reuters, David Letterman and NPR’s “Morning Edition” are a sampling of media who received coveted live calls from the ice and/or in-studio interviews.
“Haberman brought the most important aspects of our journey’s into the light with their passion, drive and deep understanding of the power of a story.”
Ann Bancroft, Educator, Explorer & Lecturer at Bancroft Arnesen Explore
- Generated more than 14 million hits and 2.1 billion worldwide media impressions telling the story of Ann Bancroft’s expedition across Antarctica
- 3 million school children from 48 countries followed Ann Bancroft and Liv Arnesen as they crossed the continent