Boston Scientific

Stirring emotions with visual storytelling

While most of the marketing for Boston Scientific, the makers of life-changing medical devices, is B2B, their cardiac team wanted to reach patients. This audience didn’t need more technical information—they needed hope. They needed to understand how a device would change their life. So we let the cameras roll on real patients sharing their own stories—we got out of the way to let people connect directly with emotional, authentic storytelling.

The Work