egglife foods
Launching a campaign for egglife to inspire cleaner eating
Strategy | Creative | Paid Media Planning + Buying | Social | Public Relations
Haberman launches its first campaign for egglife, a brand of protein-packed wraps made with egg whites.
The full “The Perfect Wrap for That” campaign launched this June with video, out-of-home, podcast, digital, social, search, influencer and PR emphasizing the nutrition and versatility of egglife wraps to meet a wide variety of modern dietary needs and goals. The campaign includes a partnership with Ross Mathews, the popular television personality, comedian and author who found egglife on his own and is now the brand ambassador.
Digital Video
Digital
Out of Home
Our Results
- According to a Kantar campaign effectiveness study, egglife drove a 6.5% increase in purchase intent during the first campaign flight
- Through effective media management, CPMs have been nearly 30% more efficient than goal resulting in $1.07M of incremental media value
- First half 2023 PR efforts have garnered more than 53M earned impressions