egglife foods

Launching a campaign for egglife to inspire cleaner eating

Strategy | Creative | Paid Media Planning + Buying | Social | Public Relations

Haberman launches its first campaign for egglife, a brand of protein-packed wraps made with egg whites.

The full “The Perfect Wrap for That” campaign launched this June with video, out-of-home, podcast, digital, social, search, influencer and PR emphasizing the nutrition and versatility of egglife wraps to meet a wide variety of modern dietary needs and goals. The campaign includes a partnership with Ross Mathews, the popular television personality, comedian and author who found egglife on his own and is now the brand ambassador.

Digital Video


Out of Home

Our Results
  • According to a Kantar campaign effectiveness study, egglife drove a 6.5% increase in purchase intent during the first campaign flight
  • Through effective media management, CPMs have been nearly 30% more efficient than goal resulting in $1.07M of incremental media value
  • First half 2023 PR efforts have garnered more than 53M earned impressions

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