Launching a campaign for egglife to inspire cleaner eating
Strategy | Creative | Paid Media Planning + Buying | Social | Public Relations
Haberman launches its first campaign for egglife, a brand of protein-packed wraps made with egg whites.
The full “The Perfect Wrap for That” campaign launched this June with video, out-of-home, podcast, digital, social, search, influencer and PR emphasizing the nutrition and versatility of egglife wraps to meet a wide variety of modern dietary needs and goals. The campaign includes a partnership with Ross Mathews, the popular television personality, comedian and author who found egglife on his own and is now the brand ambassador.
Out of Home
- According to a Kantar campaign effectiveness study, egglife drove a 6.5% increase in purchase intent during the first campaign flight
- Through effective media management, CPMs have been nearly 30% more efficient than goal resulting in $1.07M of incremental media value
- First half 2023 PR efforts have garnered more than 53M earned impressions