Jolly Time

Celebrating an all-American brand

Family-owned for more than a century, JOLLY TIME is the oldest branded popcorn company in the country. But they have no plans to slow down—and with new products popping up all the time, it’s our job to keep their momentum going. With digital storytelling, buzzworthy campaigns, content marketing and PR, we’re bridging the past, present and future to raise JOLLY TIME’s profile in a crowded snack market.

The Work

Brand Anniversary Campaign + Website

It’s not every day you turn 100. We helped JOLLY TIME celebrate in a big way—with a new website, virtual museum and PR blitz.

PR, Social + Product Launches

Our storytelling for JOLLY TIME runs the gamut, from driving online traffic with branded social content, to developing a diverse digital ecosystem, to securing high-profile media coverage for the brand and its products.

“Movie Night Makeover: Healthy Swaps for Soda, Pizza, Popcorn and More”

Cause Campaign

Haberman orchestrated the Kernels of Kindness campaign, recognizing everyday people doing good things in their communities. The feel-good stories reinforce JOLLY TIME’s all-American heritage and values.

Digital Engagement

JOLLY TIME’s Unplug. Pop. Connect. campaign invited families to take a pledge to put down their devices and start having more fun together, ideally around a big bowl of popcorn.

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