A GROUNDBREAKING
INITIATIVE
Haberman collaborated with the Minnesota Department of Health to build a repeatable model for a paid coalition of youth advocates who translate critical public health topics into culturally relevant social content for peer-to-peer education; inspiring a healthier, more informed generation of Minnesotans.
The initiative successful navigated legal requirements and dismantled key barriers to youth advocacy work. This pioneering framework now serves as a blueprint for elevating authentic young voices, building peer trust and sparking meaningful public health conversations.
95%+ of Youth Reached
50K Website Visits
70 Videos
“I was receiving feedback from my peers at school — people that I hadn't even met before, who were seeing my content on their feeds. Now I have trust with my peers in the field of public health.”
Cecilia M.