Odele Beauty
Accelerating growth with a clean prestige beauty brand
Building from a strong DTC business, we focused on growing awareness to help support significant distribution gains at Target, Walgreens and other retailers
Brand Video
Product Video
Influencer
Social Carousel
Our Results
- Significant lifts in Unaided & Aided Brand Awareness, Purchase Intent, and perceptions such as “works as well as more expensive products”—all in just three months
- Learning speed generated needed clarity on whether brand-created or influencer-created content was more effective in specific paid channels, and how to optimize the brand/product messaging mix and sequencing across Brand and Product ads