We started with two people in 1994. Today, Haberman is home to 50+ storytellers.

Fred Haberman

Co-founder + CEO

Fred Haberman is a lot of things: co-founder and CEO of this agency, co-founder of Urban Organics, a pioneering social entrepreneur and an agent for change in the good-food movement.

Haberman—both the agency and the individual—has helped bring organic food into the mainstream, spurring the growth of brands like Annie’s, Organic Valley and Earthbound Farm, and supporting the work of the Organic Trade Association, National Cooperative Grocers Association, and the McKnight Foundation’s programs to increase food security for people in developing countries.

As one of the co-founders of Urban Organics, a USDA-certified-organic aquaponics farm that uses just two percent of the water used in traditional agriculture, Fred’s on the leading edge of a movement for more sustainable agriculture.

Speaking of movements, Fred’s started a few from scratch, namely the U.S. Pond Hockey Championships and employer-sponsored gardens.

You should also know:

Fred’s a big fan of New Orleans funk, the Grateful Dead, Muppets and pizza.

Sarah Haberman


In 1994, Sarah and her husband Fred set up shop in their two-bedroom home in Minneapolis. Twenty-some years later, she’s still the heart and soul of the agency, the person who makes the most unexpected connections—among people, ideas and places. Sarah led Haberman’s work on behalf of the Bancroft Arnesen Expedition, launched Volvo’s Your Concept Car (the first car designed by women only) and promoted the works of modern thought leaders. While she does most of her work behind the scenes these days, Sarah guides our agency’s efforts in professional growth and culture.

You should also know:

Her love of remote wilderness experiences has led her around the globe, leading expeditions, starting an adventure travel company and now serving as an equine facilitated guide.

Brian Wachtler

President + Partner

Brian’s our president and one of Haberman’s original storytellers. During his 17-year-tenure, he’s guided the agency’s evolution from a small shop into a full-service agency. While the business of leadership—mentoring staff, making things happen for clients, overseeing financials and operations—occupies most of his time, Brian is happy to lend his talents to our client teams. An expert at marrying mission, message and media, he has shaped some of the most memorable campaigns to come out of our agency in the last two decades.

You should also know:

Brian coaches youth hockey with his kids and, in a former life, he led the 90s alt-rock band Becoming Lazlo. There’s still an album out there somewhere…

Jeff Berg

Creative Director + Partner

What do creative directors and cult leaders have in common? Charisma. Jeff Berg’s got it. It’s a mix of passion, personality and vision—all of which are the keys to his leadership style. Jeff, who has led creative teams for Nickelodeon and Target, makes sure that Haberman is a place where creativity is rewarded. Where people take risks. Where people can be vulnerable—and challenged. While he may have a big personality, Jeff knows how to listen. He’s open to feedback, criticism, ideas—anything that will make us better storytellers. As long as it’s not boring. Jeff’s been called a lot of things, but boring ain’t one of ‘em.

You should also know:

Jeff wears the same thing every day: a black shirt and jeans. Why? To ward off “decision fatigue.” Mental energy is a precious resource.

Julia Brock

Engagement Strategist

Julia’s a media guru, responsible for analyzing data, getting creative and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. She has to think critically about the intersection of a client’s needs, goals and the right media vehicles—and then all those choices affect what the creative team will produce. It’s a tall order. Good thing she loves the work, especially guiding clients through the bewildering array of opportunities in the digital landscape.

You should also know:

Like so many of our media experts, she’s obsessed with pop culture. She’s also a fan of books (especially memoirs) and horror movies (The Shining’s her favorite).

Anne Burgart

Senior PR + Influencer Strategist

An expert in media relations, thought leadership and influencer relations, Anne oversees strategic campaigns that raise awareness for Haberman’s clients. In the last 10 years, she’s seen an awful lot change in the media landscape—and she’s stayed right on top of the changes, adapting to the rise of influencers while nurturing relationships with traditional, editorial voices. While she spends a lot of time on higher-order strategy these days, there’s still nothing more thrilling for this PR pro than getting a big hit for her client.

You should also know:

As plugged in as she has to be for work, Anne loves nothing more than heading up to the north shore of Lake Superior, switching off her phone and reconnecting with nature.

Tom Burket

Senior Engagement Strategist

If content is king, then Tom Burket is, like, the king’s right-hand man. He’s been a content creator—or “writer” as the scribes of yore call it—for more than 25 years, half of those at Haberman. Content comes in all shapes and sizes, and the smart, snappy copy Tom writes engages audiences across channels and media—print, video, social media, websites, SEM, sales collateral, the list goes on. He’s passionate about multi-platform storytelling, brand publishing and keeping up with the always evolving rules of style.

You should also know:

When he’s not writing to fit and stretching minds he’s probably listening to a podcast or playing old-time banjo music.

Janet Chambers

Account Director + Talent Management + Partner

Having worked with the biggest names around—Target, Visa, Microsoft—Janet understands how to cultivate a brand that will last. She leads her account teams with strategic guidance, business insight and good old-fashioned emotional intelligence. She’s intuitive—a quality that comes in especially handy when trying to get inside the mind of a target audience. Before joining Haberman, Janet was the category marketing manager at Target, where she led marketing planning for the $4.5 billion annual Baby business. She’s also worked with TeaSource, Harley-Davidson and Citi.

You should also know:

Janet will do just about anything for her teams. Like the time she moved to NYC to cover a client’s maternity leave.

Brendan Ciatti-Miller

Associate Account Director

For more than a decade, Brendan’s been helping mission-driven brands make a difference in the world. His strengths come from experience with the full range of traditional and digital media along with a creative streak that often has him shaping the concept, direction and messaging of the campaigns in his care. Brendan has a soft spot for brands just getting off the ground—startups with needs that seem to change every day. No problem for this go-with-the-flow kind of guy.

You should also know:

Brendan and Teddy Ruxpin go way back. All the way back to 1985, when Brendan starred in the commercial for the iconic toy.

Ranosha Coffelt

Engagement Strategist

Former fashion stylist turned PR pro Ranosha Coffelt helps our pioneering clients stand out online with substance and style. With more than a decade of experience leading people and companies through the image-cultivation journey, she guides Haberman’s brands as they develop their own unique content style, express their personality in an authentic voice and package it all up in a way that makes a great first—and lasting—impression. Always on trend—she loves art, music, fashion—Ranosha keeps us tuned in to culture (pop and high).

You should also know:

She’s a mom—and even though her young daughter keeps her busy, she and her husband find time to check out new restaurants, see live music and cheer on the Vikings.

Toni Danielson

Associate Engagement Director

A one-time blogger who turned her online popularity into a mini empire, Toni is a bona fide expert in digital strategy. We at Haberman exploit that expertise all day long, putting Toni in charge of developing and implementing the media plans, campaigns and tactics that will help our clients reach more people across the digital landscape. She’s the architect of the plans as well as the number-cruncher, trend-hunter, part-time psychologist and clairvoyant, always looking into the future for the next big thing.

You should also know:

When she’s not building brand momentum for her clients, Toni enjoys sports, travel, party planning and, most of all, being a mom.

Staci Dieball

Junior Designer

Fantastical is the best way to describe Staci Dieball’s design style. Bright, fun, whimsical. Wait. Isn’t that the best way to describe Staci herself? Everyone at Haberman thinks so, having experienced time and again the fantastical energy Staci brings to the tribe. Her goal is design that translates to everyone, and she traces this art-doesn’t-have-to-be-haughty attitude to her small town roots in rural Wisconsin. According to Staci, design is supposed to make life easier, fun … and better. She’s making it happen at Haberman, and her clients love it — fantastically.

You should also know:

Want to talk movies? Staci can talk movies, from blockbusters like La La Land and Forrest Gump to more obscure films like Whiplash and Princess Mononoke.

Alexis Dingman

Project Manager

The keys to effective project management are, according to Alexis, a little kindness and a lot of coffee. She uses both to bring teams together and creative ideas to life. As project manager, she’s challenged to keep her eye on the big picture while never losing sight of the tiniest details. One day she’s helping launch a new website, the next she’s orchestrating a photo shoot, then it’s on to planning our next social media campaign.

You should also know:

She’s a singer-songwriter and a member of the indie pop-folk trio the Top Hat Owls.

Sunny Fenton

Director of Partnership Development + Partner

The way Sunny sees it, her job is to seek out and strengthen brands making a difference in the world. In her role as partnership developer, Sunny helps both sides zero in on the business opportunity, nurture the working relationship and begin to bring new ideas to life. She has worked for agencies big and small (and on the client side), all of which has given her a valuable understanding of the full range of marketing—from production to detailed communications planning, day-to-day account work to high-level strategic planning.

You should also know:

Sunny’s a mom. And a lifelong angler. Famous for once snagging a massive 53-inch muskie, she’s been featured in In-Fisherman magazine and on the TV show Simply Fishing.

Kaila Fiske

Senior Engagement Strategist, PR + Influencer

Is this right? That’s the big question always on the mind of PR pro Kaila Fiske. In the thick of even the most fast-moving media campaigns, she takes the time to step back and make sure we’re still on the right path. If not, she’s ready, willing and able to change course—swiftly but thoughtfully. Specializing in PR strategy and influencer relations, she nurtures connections with editors, reporters and bloggers to keep our clients on their minds and in their publications.

You should also know:

Kaila can kick your butt. She’s a serious CrossFitter. She’s also a serious dancer—even had her own studio for eight years.

Alyssa Gaio

Account Coordinator

It wasn’t happenstance that led Alyssa to Haberman. She knew early on that a career in advertising was right for her, and she field tested her decision during college with an internship at an ad agency in Rome, Italy. The client was a nonprofit organization focused on revitalizing the Tiber River waterfront, and it showed her how ideas take shape and drive change in the real world. The way Alyssa sees it, anyone can contribute in a brainstorm, and it takes everyone working together to bring an idea to life. This storyteller brings energy and insight to everything she does.

You should also know:

Golfer, runner, Haberman team bowler — Alyssa also loves football, both Gophers and Vikes. She’s seen it all, from Walsh Wide Left to The Minneapolis Miracle.

Joshlyn Goepfrich

Account Manager

An account manager’s most essential function? Solving problems. That’s the way Joshlyn sees it. And that’s what she does—she solves both the day-to-day problems as well as our clients’ bigger, more strategic problems. In collaboration with the agency’s creative and engagement teams, she helps Haberman’s pioneering clients grow their businesses and reach more people. Just as entrepreneurial as she is altruistic, Joshlyn is thrilled to have clients whose missions mean something, whose problems—if solved—just might change the world for the better.

You should also know:

She’s the oldest of five, a serious world traveler and a twice-a-week yoga instructor.

Rachel Gossel

Account Supervisor

Rachel’s done a bit of everything: brand strategy, PR, social media, digital marketing, event planning, community relations, the list goes on. We think that diverse experience is what makes her such a good account leader. It helps, too, that’s she’s curious, artsy and a serious trend-watcher, driven to stay ahead of changes in the ad world and consumer demands. Rachel’s been honored with awards from PRSA, Ad Fed and HOW Design, and has led campaigns that boosted awareness for products, people and causes.

You should also know:

She’s crafty. And so’s her family (they own a crocheted-goods and screen-printing company). Holiday gifts for this clan are strictly make or bake.

Rachel Gray

Associate Engagement Director

Rachel’s job is to answer the big question: how and where should we connect with our target audience? To do that for the brands in our care, she develops channel strategies and execution plans based on a solid understanding of where that target audience hangs out. She blends earned, paid and owned media with creative content that actually matters to the people we’re trying to reach. Rachel’s background includes B2C and B2B engagement strategies for clients in industries ranging from packaged goods to agricultural trade associations.

You should also know:

This mom of two is known for her sense of humor, love of wine and habit of ringing up massive appetizer bills on Haberman’s tab.

Natalie Harrison

Account Supervisor

Some people excel at seeing the big picture. Others have a gift for grasping the details. Natalie Harrison scores big on both. Her career began in media, but an urge to keep doing more led to experiences at Twin Cities ad agencies where she gained an expertise in everything from creative development to strategic planning in a wide range of accounts — food, communications, automotive and more. Authenticity is a first principle for Natalie because it lets brands relate to their fans in human terms. It’s the essence of modern storytelling too, making Natalie a perfect fit at Haberman.

You should also know:

When she’s not indulging her eclectic interests in music, Natalie is probably outdoors. She’s completed two marathons and trains with her dog Millie.

Stacy Helseth

Office Manager + HR Associate + Partner

Stacy Helseth makes this place work. It’s that simple. As Haberman’s office manager, she confidently handles, well, everything—from facilities to HR to reception to accounting to shushing boisterous storytellers when meetings get too rowdy. No matter how chaotic things get around here, she’s always the calm voice of reason. And the only person who knows how to properly load the dishwasher.

You should also know:

Stacy’s a new mom and a serious athlete with especially mad skills in volleyball, bowling and ping pong (the most Haberman of all sports).

Maura Hinken

Project Manager

Maura has that special something we always look for: experience as a mascot. Yes, during her college years, she played the role of Tommie, the official mascot of the University of St. Thomas. It’s a role that prepared her nicely for project management at Haberman, where she’s sometimes a cheerleader, sometimes a coach and always the superstar behind the scenes that ultimately brings our clients’ stories to life. Maura thrives on being part of the creative process and watching campaigns develop from concept through execution.

You should also know:

This KC native likes reading, yoga, traveling, being outdoors and baking.

Matt Howards


Put him to test. Matt proudly states, “I’m a magnet for crazy s#^t. I always have really weird stories to tell that people like to hear.” We can vouch for that because the conversation can go anywhere when you’re talking to Matt. Consuming life is how he learns new stories. The same guy who spent three weeks fly fishing in New Zealand also went to Iceland to scuba dive in the lava filtered, 35° F glacial melt waters of the Silfra fissure, a crack between North American and Eurasian continental plates. Modern storytelling may never be the same with Matt on board, and that’s a very good thing.

You should also know:

A Wisconsin native, Matt met his wife standing in line for Badger season hockey tickets. He doesn’t play hockey, and neither does she. Some things are meant to be.

Sarah Johnson

Junior Art Director

Where does Sarah Johnson find inspiration for her design and illustration? Life. As in, real life. People in her designs are not stylized, hypothetical figures. They represent humankind at its most human — diverse, unique and vibrant. That way, according to Sarah, it’s inclusive and you can see yourself in the design. Haberman is lucky to have this multi-talented creator on board. She even designs tattoos and is adding production design and filmmaking to her repertoire. Haberman is big on authenticity, and Sarah’s perspective makes modern storytelling even more expressive.

You should also know:

Sarah loves music. During her years at the University of Minnesota, she worked at local station Radio K as the station’s designer and occasional on-air DJ.

Gary Kanowitz


Gary is probably the most useful person in our agency. He pays the bills, signs our checks and cleans the kitchen even when he’s not on cleaning duty. Formally speaking, he oversees the entire accounting operations of our company (financial reports, records, controls, budgets, risk mitigation, compliance, etc.). While his focus is often on the day-to-day aspects of our finances, he’s always looking for opportunities to keep the agency growing well into the future.

You should also know:

As much as he loves a lively budget meeting, Gary’s most happy around a crackling fire with a pint of Guinness.

Zachary Keenan

Associate Creative Director

Zach says his job as a designer is to surprise and delight, something he’s been doing 
for more than a decade. He got his start at one of Minneapolis’ biggest agencies, then moved on to lead the creative teams at American Public Media and the Minneapolis College of Art and Design, both to teach and manage the school’s design studio. At Haberman he lends his talent and experience—in brand design, illustration, art direction, typography, the list goes on.

You should also know:

When he was 10, Zach appeared in a series of car commercials for French television. So, yeah, he may (or may not) be a big deal in France.

Amy Keepper

Account Director + Partner

Amy’s all about brand-building. For the last 20 years, she’s been spurring the growth of brands in retail (e.g., Target) and food and beverage (e.g., Coca-Cola and Crystal Farms). At Haberman, she takes that understanding of how the biggest names in the business have developed and applies it to coming-of-age companies on the cusp of major growth. As an account director, she takes the time to understand—really understand—the challenges facing our clients so that she can offer solutions that will work in the real world.

You should also know:

Amy’s the outdoorsy type. Look for her and her family in their retro Trillium trailer at a campground near you.

Vanessa Lee

Recruiter + Producer

No matter where her career has taken her—from art buyer to English teacher to recruiter—Vanessa has always been focused on building relationships. She’s connected. She loves people. And she’s genuinely curious about them, which is how she thrives in her role at Haberman. In leading the search for storytellers who share our values, she’s helping us grow while preserving our culture. Vanessa understands how creatives operate because she’s one herself: she has an MFA in writing and nurtures a lifelong passion for photography and visual arts.

You should also know:

Vanessa, who grew up building forts in the woods near her house, loves the outdoors. She’s a fan of biking, cabin life and playing outside with her daughter.

Rich McCracken

Director of Account Management + Partner

Rich leads account management at Haberman. He helps our clients translate their business vision into a real-world strategy that can move the organization forward. With nearly 20 years of experience and a keen grasp of the full range of marketing disciplines—advertising, branding, PR, social, mobile, web—he shapes thoughtful campaigns that translate consumer insights into relevant brand positions. While he’s partnered with a lot of different kinds of pioneers, Rich has a special interest in spurring the growth of health care and food brands.

You should also know:

Rich is a Liverpudlian. Yep, he was born in England. He shed his accent a long time ago but maintains a love of bland food and “football.”

Amy McDevitt

HR Manager

There’s no better human to manage the rest of our humans than Amy McDevitt. On the one hand, she’s the agency den mother, making sure we are all happy, fed, clothed, etc. On the other hand, she’s a shrewd judge of character who guides us to hiring exactly the right people to strengthen our growing team. Her responsibilities span the HR spectrum from compensation to benefits to training to employee relations (including, when necessary, the administration of snacks and sounding boards for stressed-out storytellers).

You should also know:

Amy’s own go-to stress relievers are gardening, 80s hair metal and doing just about anything with her daughter.

Ethan Miller

Senior Copywriter

Medical research is inclusive, but whatever Ethan caught at the University of Minnesota is something any writer would love to have a healthy dose of. Ethan says he’s a recovering English major, but is that a bad thing? Not at all when the symptoms manifest themselves so well in such a wide range of storytelling — print, video, TV, social media and more. When he’s not workin’ with words, he’s probably outdoors — fishing, hunting or camping, ideally on the North Shore where he and his family love to go.

You should also know:

An interest in slam poetry led to rapping. He eventually hung it up, though, after thinking he sounded like a duck with a frog in its throat.

Laura Leistikow

Senior Project Manager

According to her job description, Laura’s role is to “optimize workflows.” In other words, she makes sure we get sh*t done on time. Of course, it’s much more than that—in managing our integrated projects, she works closely with internal teams and production vendors to allocate resources, manage the budget and keep communication flowing between her people and everybody else. Pep talks come naturally to Laura, who insists on staying positive, even in the midst of chaos. The result? Happy team, happy clients.

You should also know:

Laura loves to travel—Belize, Bemidji, you name it—but her favorite place to be is on a pontoon with friends and family.

Laura Needham

Account Supervisor

For Laura Needham, storytelling means making connections. And not just in the moment. Stories have staying power and are among the things that last the longest. At Haberman, she draws on a depth of experience in digital and shopper marketing plus brand advertising to create connections through modern storytelling. After hours, you might spot her on one of the running trails in the Twin Cities, an urban oasis she fell in love with during her college years at the University of Minnesota. Camping is a life-long passion too, with new destinations always on the horizon.

You should also know:

What’s Nancy Drew’s aunt’s name? Laura solves that mystery in a flash. It’s Eloise, of course. Laura crushes mystery trivia and owns all 56 books (some were her mom’s).

Craig Nordeen

Senior Designer

Craig makes art of all kinds, from traditional graphic design to illustration to watercolors to animation. Creative boundaries aren’t really his thing, but he always finds a way to reign in the crazy ideas in his brain just enough so that the brands in his care can grow (both in the business sense and the creative sense). In the last 10 years, he has unleashed his talents in industries as diverse as beer, tourism and health care.

You should also know:

Craig’s the creator of Pastriotic, a super-fun website of illustrations that takes classic patriotic artwork and mashes them with America’s love for, yes, pastries.

Emma Pankratz

Engagement Specialist

Give this modern storyteller the choice of spending more on a great meal or a new pair of shoes, and it’s no contest. Taste buds win every time. A self-described “food motivated person,” Emma fits in perfectly with the Haberman tribe, contributing in all aspects of Engagement, from PR to content strategy and writing. She claims she needs a hobby, but if that’s the case, what do you call her passions for reading (favorite books include Sputnik Sweetheart and 100 Years of Solitude), movies (loves In Bruges) and music (big on the Bee Gees and Bob Dylan)? This free thinker brings her all to everything.

You should also know:

At the risk of igniting controversy, here’s a direct quote from Emma: “Hating Friends is the basis of my personality.” Take that, Chandler. WHOOOPAH!

Maggie Pendleton

Account Manager

She always knows the current moon phase, obsesses on Polish food, played and coaches girls hockey, and savors Salinger short stories. Clearly, Maggie Pendleton has stories to tell. That’s what led her to Haberman, the chance to work with other storytellers and build the brands of mission-driven clients. In fact, the art of working together well is a special area of interest for Maggie who wrote her senior thesis at Providence College on self-narratives and their impact on team success. For someone who loves the makings of a good story, Maggie is right at home at Haberman.

You should also know:

Which restaurant has the better Juicy Lucy, the Nook or Matt’s? Maggie says the Nook, but she’s open to fieldwork and further research if craft beer is part of the study.

Jessica Quinn

Associate Account Director

Jess connects human beings to brands that make their lives better. She does that as an account leader, helping our pioneering clients simplify their story, draw out emotional connection points and engage audiences across all platforms. It helps that she has a background in earned media and a knack for zeroing in on that one hook that can guide every facet of a communication strategy. It also helps that she’s one of the most outgoing, positive people we know. The world could use a little more Jess Quinn.

You should also know:

Jess is lanky. Her husband’s lanky. And their dog Phoebe—a Great Dane with legs for days—completes their lanky family.

Jess Reiersgord

Engagement Strategist

Focused. Speedy. Quick-witted. That’s how fellow storytellers describe Jess. They also say she’s great with numbers, a big asset in her role as paid media planner and digital strategist for our engagement team. This finance major is a shrewd negotiator and data geek, collecting and inspecting information about everything from consumer behavior to campaign performance. She combines the analytical approach with a keen understanding of how the creative will play out—how each execution will fare on various channels—to develop smart strategies to meet each client’s goals.

You should also know:

She’s one of the many UW-Madison grads on our team and a not-so-secret fan of boy-band hit machine One Direction.

Nathan Rice

Partnership Director + Partner

One look at Nathan’s experience—with Earthbound Farm, Traditional Medicinals, Annie’s Homegrown, Lundberg Family Farms, Stella & Chewy’s—and you know he’s passionate about good-food brands. As Haberman’s Partnership Director, Nathan makes connections with leaders of growing brands and starts the process of partnering with Haberman. A frequent speaker at industry gatherings, he focuses on promoting brands stories with a special interest in emerging media, holistic digital ecosystems and shopper marketing. His personal passions are food systems, spiritual discovery, health and the natural world.

You should also know:

Nathan’s a huge fan of yoga and meditation. He’s also the agency prankster. It’s an odd combo but he makes it work.

Renee Rice

Engagement Director + Partner

Renee’s been a Haberman storyteller for more than a decade. During that time she’s shaped the evolution of good-food brands like Earthbound Farm, Organic Valley, Traditional Medicinals and Annie’s. She’s at her best when guiding brands to the next level—helping them make sense of the challenges and opportunities that come with growth. With a background in media and influencer relations, she develops communications plans that leverage all the tools available to meet the consumer and coax them into action.

You should also know:

Renee’s always reading Psychology Today. Is it merely intellectual curiosity or is she trying to figure out what’s wrong with all of us? She won’t say.

Jesse Ross

Creative Technology Director + Partner

Jesse Ross shares leadership duties with our creative director Jeff Berg and we like to say he’s the Spock to Jeff’s Kirk. In reality, Jesse’s somewhere in between—equal parts logic and imagination—and that balanced perspective helps him guide our clients in finding ways to engage more consumers, both online and in real life. Whether he’s architecting websites, programming apps or concepting ideas for digital campaigns, he’s all about creating dynamic, integrated experiences for people and the brands they love.

You should also know:

Mondays are when Jesse builds his robots. He’s the Lego Robotics coach at his daughter’s school.

Sarah Scharff

Creative Manager + Senior Project Manager

As the manager of Haberman’s creative team, Sarah Scharff plays a lot of roles: organizer, advocate, problem-solver, coach and, occasionally, taskmaster. She works closely with the creative director to manage the team’s resources, ensure deadlines are met, and foster collaboration between the creative team and the broader agency. It’s her behind-the-scenes orchestration—and she makes it look easy—that ultimately brings our clients’ stories to life.

You should also know:

She’s the mother of five. Yep. Five. No wonder she’s so good at keeping us all in line.

Lindsay Schwartz


Lindsay Schwartz has a lifelong obsession with wanting to understand the psychology behind why we do what we do. That led to many years of work in human-centered, research-based design and now modern storytelling at Haberman. In her words, “If you’re not solving for the end-user, you’re not solving.” And that’s exactly what she’s doing as a graphic designer, illustrator and web UX flow master. In her view, designers have the potential to do harm or good in the world, and there’s no ambiguity with Lindsay. She’s doing good.

You should also know:

Outside of the office, Lindsay is most likely outside — hiking, camping, skiing, running or traveling with trips abroad to Italy, Austria, Argentina, Japan and more.

Brie Sievers

Engagement Strategist

Brie specializes in media relations, lending her talents in PR and storytelling to elevate our clients’ profiles. Her job involves a lot of relationship-building, research and attention to detail—not to mention curiosity, which helps her dig deep into a story to find the perfect hook. It’s about making connections, among people and ideas, something that comes easily to her. For Haberman’s engagement team, she spends her days executing PR strategies, pitching big stories, developing key messages, nurturing media relationships and seeking out opportunities to expand our reach.

You should also know:

World-traveler Brie—who’s spent time in South America, Europe and Asia—is the leader of Haberman’s Fun Committee, the folks who organize our field trips, happy hours and holiday feasts.

Kristin Sullivan

Senior PR Strategist

If you want your story to show up in, oh, say, The New York Times, you go to Kristin Sullivan. As Haberman’s senior media relations specialist, Kristin secures high-profile coverage for her clients in major outlets like The Wall Street Journal, USA Today, BuzzFeed, The Ellen Degeneres show, Good Morning America and The Today Show. Her mantle is graced with PR honors including the Silver Anvil, IABC Gold Quill, PR Week Award and the PR News Platinum Award, among others.

You should also know:

Kristin’s a cheesehead (she grew up in Neenah, Wisconsin), a former competitive figure skater and busy mom of two.

Leslie Sweetland

Executive Assistant + HR Associate

Behind every great CEO is someone like Leslie Sweetland. Outgoing, unflappable and highly organized, Haberman’s executive assistant is the perfect match for Fred, Brian and the rest of our leadership team She’s also a lot of fun, which is maybe the most important quality for the person who is, let’s face it, largely responsible for the mood of the office. She always keeps it light. And when she’s not waving her magic wand to make things happen, Leslie lends a hand with HR, event planning and facilities.

You should also know:

Two of Leslie’s favorite things are music—everything from 70s love songs to modern alternative—and Maui, the vacation destination she returns to over and over.

Troy Swope

Production Artist

Troy is a production artist at Haberman, which means he possesses a veritable Swiss Army Knife of design, layout and pre-press support for the agency’s creative team. Prior to joining the tribe, Troy worked as a senior production artist at a few other Minneapolis firms, one of which honored him with an MVP award for building 120 out-of-home ads in four days. No big deal.

You should also know:

Troy is a serious cyclist. Really serious. When he was 22, he biked across the U.S., from Seattle to New Jersey.

Molly Thorpe

Associate Engagement Director - Media

Molly Thorpe is a planner. It’s her job—but it’s also a way of life. Organized, analytical and curious, she’s always thinking ahead. As an engagement strategist for Haberman, she develops multi-channel media plans from initial strategy to timing, budget allocation and partner selection. With expertise across the digital landscape, she also provides strategic geography and audience recommendations for campaigns. And when she’s not in the thick of a plan, she’s doing her homework—keeping up with the latest developments in the always changing-world of digital media.

You should also know:

When she wants to let loose, Molly hosts Beyonce-themed arts and crafts parties. Seriously.

John Tuttle

Technology and Facilities Director

Without Tuttle, we’d never get anything done. He manages every single aspect of our agency’s IT environment, from network security to system upgrades to hardware, software and the day-to-day computer glitches that keep us from being our most productive selves. His helpfulness extends to the management of our facilities in ways both formal and informal (e.g., he’s our foremost picture hanger and desk assembler). No bio of John Tuttle is complete without a mention of his contributions to the good cheer of the office. The guy makes us laugh.

You should also know:

A pretty serious musician, Tuttle’s been building custom guitars for nearly two decades.

Corrina Wertzberger

Senior Project Manager

According to a recent survey, Corrina is one of the smiley-est people at Haberman. (And that’s saying something.) From budget tracking to resource planning to problem-solving at the 11th hour, she always looks on the bright side. Uber-organized and a big fan of numbers and timelines, she orchestrates integrated marketing campaigns spanning content publishing to higher-end productions, and even in the midst of big project demands, she finds time to implement processes that make collaboration much easier for everyone on the team.

You should also know:

Corrina keeps the positive vibes flowing outside the office, too. She loves yoga, biking around the lakes with her husband and spoiling her dog Murphy.

Emalie Wichmann

Creative Director

As Haberman’s creative director, Emalie’s job is to imagine. She’s a natural when it comes to conceptual thinking. But she’s also a hands-on creative writer who likes to get down to brass tacks; she loves putting words and pictures together to make people feel things. Ads, billboards, social posts—to Emalie, they’re all opportunities to get people feeling. And thinking. That’s storytelling, which she’s been doing for more than 15 years in a career that spans PR, copywriting and creative leadership.

You should also know:

Emalie’s parents intended her name to be Amelie. A chance clerical error in the hospital’s baby ward, however, rendered her a walking typo.

Kim Wildermuth

Engagement Director + Partner

Kim is an expert in the art and science of digital storytelling. In her 11 years at Haberman, she has shaped engagement strategies for clients in diverse fields—from cars to beer to health care. It helps that she has a well-rounded background in all aspects of integrated campaigns, including brand and identity development, earned media, paid media, digital advertising, retail and shopper marking, and social media. Kim has also helped startups transform from humble challengers to market leaders by defining their brand and telling their new story consistently, memorably and meaningfully.

You should also know:

A native of Austin, Texas, Kim is a graduate of the University of Wisconsin-Madison (go Badgers!) and the mom of one seriously cute kid.

Erin Winslow

Account Director

Over the years, modern storytelling has been described in lots of different ways, but until now no one ever described the process as weaving a web of enchantment. But that’s Erin Winslow for you, a perceptive and experienced team leader with a wealth of agency and client-side experience. Given that her first year in advertising included wrangling actors in giant hamster suits for a Super Bowl spot, she’s up for anything. And she’s always on the lookout for unexpected brand truths, sleeper hits that help tell a deeper and more engaging brand story.

You should also know:

Erin is Haberman’s ace fixer-upper. She spent five years restoring a home in Boulder and now is rolling up her sleeves to spiff up her house in the Twin Cities.

Jon Zurbey


A Haberman storyteller for close to 15 years, Jon leads our operations and project management teams. He’s one of the brainiest people in the office, sought after for his editorial ruthlessness, spreadsheet expertise and seemingly effortless grasp of all kinds of complex subjects. With a background in science and technology, Jon has a special interest in health care innovation and helps pioneering clients in this space reach more consumers on the path to better health.

You should also know:

Jon loves to golf and he loves a good cause. That’s why, since 2012, he’s been part of Birdies4Brains, a 100-hole golf endurance challenge that raises awareness and money for research on traumatic brain injuries.