Haberman Employee Garden
Growing good food and an inspired team
Experiential Learning | Public Relations | Business Visibility
As founder of an employer-sponsored garden, Haberman’s “Dude Ranch” is one of many gardens across the country.
It provides a model for how businesses can contribute a unique, healthy and practical workplace benefit, while educating employees about the health and societal benefits of eating fresh, sustainably produced food.
Haberman’s team at the Dude Ranch
Each month during the growing season, Haberman team members head out to the garden for a full day of work and team building. The garden not only provides fresh organic veggies to our Haberman employees and families, it’s teaching those who participate about:
- The benefits of co-planting vs. using chemicals
- The impacts of drought and severe weather changes
- The process of planting and harvesting, and how this varies by crop type
Thought Leadership
In conversation, Haberman comfortably drops terms like “food desert” to describe areas lacking access to affordable fresh food while noting that organic foods today have grown to account for 5 percent of the food dollar.
David Phelps
The Star Tribune
In conversation, Haberman comfortably drops terms like “food desert” to describe areas lacking access to affordable fresh food while noting that organic foods today have grown to account for 5 percent of the food dollar.
David Phelps
The Star Tribune
Part experiment, part education, part employee benefit, the Dude Ranch provides a way for Haberman to provide an experience to employees, clients, partners and community members to get outdoors, learn about the food system, sustainable agriculture and have access to healthy produce during the summer months.
Our garden has been featured in The Wall Street Journal, The New York Times, HR Executive, Star Tribune and other media outlets.
Press Coverage
We’re proud of the work we do at the garden each year and enjoy reaping the reward of a fresh harvest each week during the summer months. We also come together for an end of season Dudestock celebration for employees and their families.
“We knew we wanted to do something in the food space to understand the business challenges. By doing something ourselves it made us a better agency.”
Brian Wachtler, Haberman President + Partner
- Provides a model for how businesses can contribute a unique healthy and practical workplace benefit
- Creates an experiential learning opportunity for employees
- Increases accessibility to organic foods, giving back to employees and the local community