Haberman goes big for Sumo CitrusJanuary 2019
The mandarin oranges that California-based Sumo Citrus grows are an uncommonly sweet and delicious fruit only available for a few months every year. To increase awareness, drive sales and support retailers in the tight sales window, Haberman developed and launched... Read more
OUTSIDE ranks Haberman in top 50 on Best Place To WorkNovember 2018
For the seventh consecutive year, Haberman has been named one of OUTSIDE’S “100 Best Places to Work.” This year, Haberman ranks in the top 50 and is the only Minneapolis marketing agency on the list. Agency co-founder Fred Haberman is... Read more
Fred Haberman on CNBC Net/NetSeptember 2018
Fred Haberman joined Tyler Mathisen on CNBC Net/Net at the Walker Art Center in September. Fred spoke about brands and the importance of authenticity and transparency. Two other speakers were there too — Pete Najarian, former NFL linebacker and co-founder... Read more
FoodTank Interviews Fred Haberman on Organic MovementSeptember 2018
Is the organic movement a mainstream phenomenon? FoodTank interviewed Fred Haberman on the subject and asked for his perspective after more than 30 years of helping organic pioneers thrive in a growing marketplace. Read the interview and get Fred’s take... Read more
Fred Haberman and Twin Cities Podcast: Feeding 10 Billion People by 2050August 2018
Our co-founder and CEO, Fred Haberman, was recently interviewed by Twin Cities Podcast in an episode called, Feeding 10 Billion People by 2050 with Fred Haberman. As they say, Fred is “endlessly fascinating.” From his passions in the good food... Read more
Expanding A Vibrant Brand Story: Live Life PositiveJuly 2018
When people live life positive, they set into motion what Navitas calls the super effect—a chain reaction of positivity that slowly but surely affects everyone they meet. This idea comes to life in the new campaign Haberman launched for Navitas... Read more
Introducing An Unexpected Protein Snack To Women Leading Full LivesJuly 2018
“What Are You Made Of,” a new national campaign developed by Haberman for Wisconsin-based Lorissa’s Kitchen, meets women where they’re at. They’re leading full lives and need to fuel themselves with wholesome nutrition that helps them get moving and keep... Read more
MediaPost profiles new campaign for Prairie Organic SpiritsJune 2018
Prairie Organic Spirits is the first and number one selling certified organic spirit. To drive sales in 2018, Haberman is launching a national consumer campaign centered on the theme, A Better Spirit. MediaPost showcases the anthem video of the campaign... Read more
Raising Awareness For The Awesomeness of Adult Pet AdoptionMay 2018
A new campaign developed by Haberman for Stella & Chewy’s puts adult pet adoption in the spotlight with a creative new approach to support and advocacy for rescue pets. Called the Stella & Chewy’s Journey Home Project, the campaign... Read more
PRWeek profiles More Firsts campaign for LeafLine LabsFebruary 2018
LeafLine Labs is a leading provider of care, manufacturer and distributor of medical cannabis in Minnesota. Physician-founded and patient-focused, the company turned to Haberman to showcase the life-changing firsts Minnesotans experience thanks to LeafLine Labs. Clinic visits doubled after the... Read more
Haberman helps United Way and NFL unveil Character Playbook at Super Bowl ExperienceFebruary 2018
The NFL and United Way partnership is the longest-running collaboration in history between a major sports league and a nonprofit organization—a powerful vehicle for change. When the Greater Twin Cities United Way asked Haberman to huddle up and help bring... Read more
New campaign correcting Big Tobacco ads profiled by Media PostDecember 2017
The tobacco industry is running court-ordered ads about the dangers of smoking, and to make sure Minnesotans know the true story, Haberman is helping its new client ClearWay Minnesota set the straight in conjunction with Smoke-Free Generation, a coalition of... Read more
Huffington Post interviews Fred HabermanNovember 2017
Fred Haberman was recently featured in the HuffPost as part of its “5 Things I Wish Someone Told Me” series, in which CEOs, leaders and celebrities reflect on what they’ve learned over the years. Fred’s “five things” touch on everything from... Read more
Haberman named to Outside Magazine’s Best Places to WorkNovember 2017
For the sixth year in a row, Outside Magazine has included Haberman on its list of America’s 100 Best Places to Work. We’re honored to be considered among the country’s best in nurturing a workplace culture that develops happy people... Read more
Introducing a new look and packaging for Maty’sSeptember 2017
We love Maty’s, the creators of holistic cough syrups and remedies made with whole-food ingredients. And we love a good brand makeover, so we were delighted to develop a new look and packaging to help the wellness pioneers stand out... Read more
Haberman creates new website for Minnesota Humanities CenterAugust 2017
The Minnesota Humanities Center helps people understand each other better through the humanities, focusing on what unites us rather than what divides us. We think that’s a pretty worthy cause. And we wanted to help, so we designed and built... Read more
Haberman pitch featured in SXSW PanelPickerAugust 2017
SXSW is all about what’s next—in entertainment, tech and culture. That includes food. And “what’s next in food” is something Fred Haberman thinks about a lot, as the leader of an agency with a big portfolio of organic food pioneers... Read more
Fred Haberman featured in Conscious CompanyAugust 2017
Conscious Company Magazine is all about business as a force for good. So is Fred Haberman. The two got together recently to talk about social entrepreneurs and how they navigate the tough choices that come with selling a purpose-driven business.
New campaign for Stella & Chewy’s gets noticedJuly 2017
Dogs and devotion go hand in hand. That’s the idea behind Haberman’s new campaign for Stella & Chewy’s, the makers of freeze-dried and frozen raw pet food. To introduce two products to the market, we created a series of charming... Read more
Star Tribune names Haberman a Top WorkplaceJune 2017
Among small companies in the Twin Cities, Haberman ranks 8th, according to the Star Tribune’s 2017 list of Top Workplaces. The newspaper recognized Haberman for its purpose-driven culture and nontraditional perks, including the employee garden. Founder and CEO Fred Haberman was also... Read more
Just BARE campaign in The EgotistJune 2017
Haberman’s new campaign for Just BARE Chicken is in the spotlight, thanks to the Egotist. The campaign’s all about getting the word out that Just BARE is an essential part of “Living a Lean & Clean” lifestyle. It stars food... Read more
Haberman campaign for LeafLine Labs featured in MediaPostJune 2017
LeafLine Labs, our pioneering client and one of only two medical cannabis manufacturers in Minnesota, just launched the “More Firsts” campaign, which shines a light on real patients and the life-changing “firsts” they’ve experienced from cannabis treatment. MediaPost talked to Haberman’s ACD Cameron High... Read more
Fred Haberman on Take Out With Ashley & RobynFebruary 2017
Nutrition expert Ashley Koff and bestselling author Robyn O’Brien recently interviewed Fred Haberman for their weekly podcast, Take Out With Ashley & Robyn. The conversation covered a lot of ground, from Fred’s experience being on the “fringe” in the early... Read more
Outside Magazine names Haberman a Best Place to Work (again!)November 2016
Outside Magazine went looking for the country’s happiest and most engaged employees, and they found a whole bunch of ‘em here at Haberman. We’re honored to be featured in Outside’s list of America’s 100 “Best Places to Work” in 2016—for... Read more
Haberman’s work for Bright Health hits the marketNovember 2016
Bright Health, a brand new insurance startup that molds plans to fit the way people live, work and play, launches today in Colorado. And that puts Haberman’s work for the Minnesota-led company in the spotlight. Our goal was to help... Read more
New campaign launching for Stella & Chewy’sOctober 2016
Dogs are the best. They make even the most everyday moments awesome. That’s the idea at the heart of Haberman’s new campaign for Stella & Chewy’s, the makers of raw freeze-dried and frozen pet food. We’re spreading the good word... Read more
Introducing Jimmy Shaker and Haberman’s new campaign for campaign for Gold’n PlumpOctober 2016
When Minnesota-based Gold’n Plump® asked us to help introduce their new SHAKERS™ product, we knew we could have some fun. So we channeled our excitement into the development of the fictional Jimmy Shaker, an oddly enthusiastic fitness guru with an ‘80s retro... Read more
Fred Haberman makes the good guys listJune 2016
Fred Haberman, our CEO and co-founder, recently made Men’s Health’s list of “20 guys who prove good people still exist.” We couldn’t agree more. http://www.menshealth.com/guy-wisdom/good-men-stories
Haberman launching new campaign for Gold’n PlumpMay 2016
Good chicken is the mission for Gold’n Plump®, and we at Haberman are happy to share good news about that good chicken via a new campaign. Debuting this week, the integrated marketing campaign “Moms Vs.” features print ads, digital video/pre-roll, radio spots, OOH... Read more
JOLLY TIME on Sunday’s With HarryJanuary 2016
Haberman client JOLLY TIME Pop Corn welcomed Emmy Award-winning journalist Harry Smith to the company’s headquarters in Sioux City, Iowa, and the interview with JOLLY TIME president Gary Smith appears on Sunday’s With Harry. A David among Goliath’s, the independent,... Read more
Haberman client Wholesome! appears on The Ellen ShowDecember 2015
The 2015 edition of The 12 Days of Giveaways featured Haberman client Wholesome! on Day 8. The giveaway featured organic, Fair Trade sweeteners from Wholesome! along with a $300 gift card from Whole Foods. Watch the video.
Outside Magazine names Haberman a Best Place to WorkNovember 2015
For the fourth year in a row, Haberman has been named one of Outside Magazine’s “100 Best Places to Work.” The outdoor-centric magazine annually honors workplaces that celebrate active, eco-conscious lifestyles. The formation of its list is based on a benchmarked assessment... Read more
AdAge names Haberman a Best Place to WorkNovember 2015
Haberman was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age, based on surveys of employees and criteria such as benefits, office perks and workplace environment.
Wholesome! campaign in the spotlightSeptember 2015
The Minneapolis Egotist recently covered a new campaign we created for Wholesome!, the leading U.S. brand of organic, Fair Trade and non-GMO sugars and sweeteners.
Star Tribune profiles Haberman’s passion for organicJuly 2015
The Minneapolis Star Tribune spent the day at Haberman’s garden in Delano—where employees tend and harvest organic vegetables six months out of the year—to find out how Fred Haberman’s passion for sustainable agriculture fuels the agency’s work on behalf of... Read more
Lunds & Byerlys & YouJune 2015
Twin Cities supermarket chains Lunds and Byerlys recently merged into one powerhouse brand. Lund Food Holdings, which has owned both chains for nearly two decades, asked Haberman to help launch the newly unified Lunds & Byerlys brand in a big... Read more
Targeting #parentfail in Olmsted CountyMay 2015
Haberman recently launched a campaign for Olmsted County Public Heath Service in southeast Minnesota to raise awareness for a new county ordinance that makes social hosting a criminal offense. Social hosting refers to parties or events in which adults provide the space for underage... Read more
Fred Haberman at Sustainatopia 2015May 2015
Fred Haberman is joining more than 300 speakers from six continents at the Sustainatopia conference in Los Angeles May 27-30. Sustainatopia is one of the world’s leading events for social, financial, environmental sustainability and impact, drawing participants from more than 60 countries.... Read more
Haberman Named AOR For LeafLine Labs (MediaPost)May 2015
LeafLine Labs, a Minnesota-based medicinal cannabis provider, named Haberman as its agency of record.
LeafLine Labs selects Haberman as agency of recordMarch 2015
Minnesota medicinal cannabis provider LeafLine Labs has named Haberman its agency of record to introduce LeafLine’s public-facing brand experience through website development, public relations, provider and patient education and overall marketing services. “Haberman is an ideal choice to represent LeafLine Labs in our patient... Read more
Haberman Earns PushpinMarch 2015
Minneapolis agency Haberman was awarded a silver pushpin at the 2015 Ad Fed MN Show, for an integrated campaign for Schell’s Brewing, “We Are German Craft Beer.” The Show, which was held on Fri., March 6 at The Depot in Minneapolis, recognizes the best... Read more
Star-Tribune Profiles Jeff BergMarch 2015
Jeff describes his passion for helping Haberman fulfill its mission of telling the stories of pioneers making a difference in the world.
Urban Organics expanding to meet demandFebruary 2015
Demand from local grocers and restaurants drives 80,000 square foot expansion into old Schmidt Brewery in St. Paul, Minn.
Jeff Berg Joins Haberman as Creative DirectorFebruary 2015
Haberman has brought Jeff Berg on board as creative director, from Target, where he was also creative director. Berg was previously in a similar position at Olson, Minneapolis. “It’s not often your personal and professional missions can align — but at Haberman,... Read more
USPHC in the New York TimesFebruary 2015
USPHC founder and co-commissioner Fred Haberman states, “As long as people are going out and being a kid and having fun doing it, you’re a champion.” Read more.
MPR News Interviews Fred HabermanJanuary 2015
Tom Crann from Minnesota Public Radio News interviews Fred Haberman, founder of the U.S. Pond Hockey Championships (USPHC).
A Look Inside Urban OrganicsJanuary 2015
Grow with KARE reports from Urban Organics in St. Paul, Minn. KARE11 News.
USPHC Celebrates 10 Years, KARE11 Reports.January 2015
The 10th Annual U.S. Pond Hockey Champioships is held every January and makes everyone from politicians to former pro’s and corporate CEO’s feel like kids again. KARE11 interviews Fred Haberman.
USPHC in Men’s JournalJanuary 2015
Why The U.S. Pond Hockey Championships (USPHC) is the Game at Its Finest. Full story.