News

Haberman named to Outside Magazine’s Best Places to Work

November 2017
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Introducing a new look and packaging for Maty’s

We love Maty’s, the creators of holistic cough syrups and remedies made with whole-food ingredients. And we love a good brand makeover, so we were delighted to develop a new look and packaging to help the wellness pioneers stand out... Read more

Haberman creates new website for Minnesota Humanities Center

The Minnesota Humanities Center helps people understand each other better through the humanities, focusing on what unites us rather than what divides us. We think that’s a pretty worthy cause. And we wanted to help, so we designed and built... Read more

Haberman pitch featured in SXSW PanelPicker

SXSW is all about what’s next—in entertainment, tech and culture. That includes food. And “what’s next in food” is something Fred Haberman thinks about a lot, as the leader of an agency with a big portfolio of organic food pioneers... Read more

Fred Haberman featured in Conscious Company

Conscious Company Magazine is all about business as a force for good. So is Fred Haberman. The two got together recently to talk about social entrepreneurs and how they navigate the tough choices that come with selling a purpose-driven business.

New campaign for Stella & Chewy’s gets noticed

Dogs and devotion go hand in hand. That’s the idea behind Haberman’s new campaign for Stella & Chewy’s, the makers of freeze-dried and frozen raw pet food. To introduce two products to the market, we created a series of charming... Read more

Star Tribune names Haberman a Top Workplace

Among small companies in the Twin Cities, Haberman ranks 8th, according to the Star Tribune’s 2017 list of Top Workplaces. The newspaper recognized Haberman for its purpose-driven culture and nontraditional perks, including the employee garden. Founder and CEO Fred Haberman was also... Read more

Just BARE campaign in The Egotist

Haberman’s new campaign for Just BARE Chicken is in the spotlight, thanks to the Egotist. The campaign’s all about getting the word out that Just BARE is an essential part of “Living a Lean & Clean” lifestyle. It stars food... Read more

Haberman campaign for LeafLine Labs featured in MediaPost

LeafLine Labs, our pioneering client and one of only two medical cannabis manufacturers in Minnesota, just launched the “More Firsts” campaign, which shines a light on real patients and the life-changing “firsts” they’ve experienced from cannabis treatment. MediaPost talked to Haberman’s ACD Cameron High... Read more

Fred Haberman on Take Out With Ashley & Robyn

Nutrition expert Ashley Koff and bestselling author Robyn O’Brien recently interviewed Fred Haberman for their weekly podcast, Take Out With Ashley & Robyn. The conversation covered a lot of ground, from Fred’s experience being on the “fringe” in the early... Read more

Outside Magazine names Haberman a Best Place to Work (again!)

Outside Magazine went looking for the country’s happiest and most engaged employees, and they found a whole bunch of ‘em here at Haberman. We’re honored to be featured in Outside’s list of America’s 100 “Best Places to Work” in 2016—for... Read more

Haberman’s work for Bright Health hits the market

Bright Health, a brand new insurance startup that molds plans to fit the way people live, work and play, launches today in Colorado. And that puts Haberman’s work for the Minnesota-led company in the spotlight. Our goal was to help... Read more

New campaign launching for Stella & Chewy’s

Dogs are the best. They make even the most everyday moments awesome. That’s the idea at the heart of Haberman’s new campaign for Stella & Chewy’s, the makers of raw freeze-dried and frozen pet food. We’re spreading the good word... Read more

Introducing Jimmy Shaker and Haberman’s new campaign for campaign for Gold’n Plump

When Minnesota-based Gold’n Plump® asked us to help introduce their new SHAKERS™ product, we knew we could have some fun. So we channeled our excitement into the development of the fictional Jimmy Shaker, an oddly enthusiastic fitness guru with an ‘80s retro... Read more

Fred Haberman makes the good guys list

Fred Haberman, our CEO and co-founder, recently made Men’s Health’s list of “20 guys who prove good people still exist.” We couldn’t agree more. http://www.menshealth.com/guy-wisdom/good-men-stories  

Haberman launching new campaign for Gold’n Plump

Good chicken is the mission for Gold’n Plump®, and we at Haberman are happy to share good news about that good chicken via a new campaign. Debuting this week, the integrated marketing campaign “Moms Vs.” features print ads, digital video/pre-roll, radio spots, OOH... Read more

JOLLY TIME on Sunday’s With Harry

Haberman client JOLLY TIME Pop Corn welcomed Emmy Award-winning journalist Harry Smith to the company’s headquarters in Sioux City, Iowa, and the interview with JOLLY TIME president Gary Smith appears on Sunday’s With Harry. A David among Goliath’s, the independent,... Read more

Haberman client Wholesome! appears on The Ellen Show

The 2015 edition of The 12 Days of Giveaways featured Haberman client Wholesome! on Day 8. The giveaway featured organic, Fair Trade sweeteners from Wholesome! along with a $300 gift card from Whole Foods. Watch the video.

Outside Magazine names Haberman a Best Place to Work

For the fourth year in a row, Haberman has been named one of Outside Magazine’s “100 Best Places to Work.” The outdoor-centric magazine annually honors workplaces that celebrate active, eco-conscious lifestyles. The formation of its list is based on a benchmarked assessment... Read more

AdAge names Haberman a Best Place to Work

Haberman was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age, based on surveys of employees and criteria such as benefits, office perks and workplace environment. 

Wholesome! campaign in the spotlight

The Minneapolis Egotist recently covered a new campaign we created for Wholesome!, the leading U.S. brand of organic, Fair Trade and non-GMO sugars and sweeteners.

Star Tribune profiles Haberman’s passion for organic

The Minneapolis Star Tribune spent the day at Haberman’s garden in Delano—where employees tend and harvest organic vegetables six months out of the year—to find out how Fred Haberman’s passion for sustainable agriculture fuels the agency’s work on behalf of... Read more

Lunds & Byerlys & You

Twin Cities supermarket chains Lunds and Byerlys recently merged into one powerhouse brand. Lund Food Holdings, which has owned both chains for nearly two decades, asked Haberman to help launch the newly unified Lunds & Byerlys brand in a big... Read more

Targeting #parentfail in Olmsted County

Haberman recently launched a campaign for Olmsted County Public Heath Service in southeast Minnesota to raise awareness for a new county ordinance that makes social hosting a criminal offense. Social hosting refers to parties or events in which adults provide the space for underage... Read more

Fred Haberman at Sustainatopia 2015

Fred Haberman is joining more than 300 speakers from six continents at the Sustainatopia conference in Los Angeles May 27-30. Sustainatopia is one of the world’s leading events for social, financial, environmental sustainability and impact, drawing participants from more than 60 countries.... Read more

Haberman Named AOR For LeafLine Labs (MediaPost)

LeafLine Labs, a Minnesota-based medicinal cannabis provider, named Haberman as its agency of record.

LeafLine Labs selects Haberman as agency of record

Minnesota medicinal cannabis provider LeafLine Labs has named Haberman its agency of record to introduce LeafLine’s public-facing brand experience through website development, public relations, provider and patient education and overall marketing services. “Haberman is an ideal choice to represent LeafLine Labs in our patient... Read more

Haberman Earns Pushpin

Minneapolis agency Haberman was awarded a silver pushpin at the 2015 Ad Fed MN Show, for an integrated campaign for Schell’s Brewing, “We Are German Craft Beer.” The Show, which was held on Fri., March 6 at The Depot in Minneapolis, recognizes the best... Read more

Star-Tribune Profiles Jeff Berg

Jeff describes his passion for helping Haberman fulfill its mission of telling the stories of pioneers making a difference in the world.

Urban Organics expanding to meet demand

Demand from local grocers and restaurants drives 80,000 square foot expansion into old Schmidt Brewery in St. Paul, Minn. 

Jeff Berg Joins Haberman as Creative Director

Haberman has brought Jeff Berg on board as creative director, from Target, where he was also creative director. Berg was previously in a similar position at Olson, Minneapolis. “It’s not often your personal and professional missions can align — but at Haberman,... Read more

USPHC in the New York Times

USPHC founder and co-commissioner Fred Haberman states, “As long as people are going out and being a kid and having fun doing it, you’re a champion.” Read more.

MPR News Interviews Fred Haberman

Tom Crann from Minnesota Public Radio News interviews Fred Haberman, founder of the U.S. Pond Hockey Championships (USPHC).

A Look Inside Urban Organics

Grow with KARE reports from Urban Organics in St. Paul, Minn. KARE11 News.

USPHC Celebrates 10 Years, KARE11 Reports.

The 10th Annual U.S. Pond Hockey Champioships is held every January and makes everyone from politicians to former pro’s and corporate CEO’s feel like kids again. KARE11 interviews Fred Haberman.

USPHC in Men’s Journal

Why The U.S. Pond Hockey Championships (USPHC) is the Game at Its Finest. Full story.